Digital Marketing Coordinator

Position Summary

The Digital Marketing Coordinator will establish and maintain an online presence and place digital lead generation campaigns for Kirby’s network of independent distributors and serve as the “go-to” for Kirby digital inquiries. Additionally, they will implement digital tools to effectively reach target audiences, and develop social media content and videos to drive engagement among the Kirby Sales Force.

Duties and Responsibilities

• Work closely with Distributor networks to create social media business pages and content across popular platforms.
• Coordinate and copy imagery and other assets to enhance an online presence.
• Improve SEO and ORM with online business registration, site optimizations and regular social media content and monitoring.
• Work hands-on with Kirby field sales teams, recruiters, etc.
• Assist with administration and registration of Distributor resource website.
• Develop social media, copy content to drive engagement on Field-facing channels; assist with video execution/editing and photography.
• Execute digital media campaigns to impact awareness, recruitment and lead generation.
• Track, measure and adjust digital marketing initiatives.
• Collaborate with Sales and Marketing departments to implement additional digital strategies.

Required Training, Required Education & Experience

• Bachelor’s degree in Business, Marketing or related field and 1-2 years of experience in digital marketing.
• Expertise in social media platforms and experience with digital advertising.
• Experience with WordPress.
• Experience with email marketing platforms like MailChimp.
• Proficiency in Microsoft Office Suite.
• Highly detail-oriented and organized.
• Ability to multi-task, problem solve and manage multiple timelines.

Preferred Training, Education & Experience

• HTML, CSS knowledge
• Knowledge of Google ads and Google analytics
• Video editing experience (Premier/After Effects)
• Photography/lighting experience
• Proficient with Adobe Creative Cloud

Additional Details

• Office environment, prolonged periods of sitting at a desk and working on a computer.
• Some off site and domestic travel required – up to 10%

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Associate (Required)

Experience:

• Marketing: 1 year (Required)

Work Location: In person