Advertising Sales

The Lane Report
Lexington, KY Full Time
POSTED ON 9/10/2022 CLOSED ON 1/11/2023

Job Posting for Advertising Sales at The Lane Report

We are looking for an experienced Advertising Sales Executive to engage with potential clients to purchase advertising space and ensure that existing clients remain satisfied with our advertising products and services. The Advertising Sales Executive's responsibilities include identifying clients' needs, researching competitors' advertising services, products, and prices, and responding to potential clients’ inquiries. You should also be able to provide clients with cost estimates of the products or services required.

To be a successful Advertising Sales Executive, you should demonstrate effective communication skills and be able to build rapport with clients. Ultimately, an Advertising Sales Executive should achieve excellent customer service and continually meet or exceed sales quotas. If you’re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets.

Responsibilities

  • Building and sustaining long-lasting relationships with existing and potential clients.
  • Researching potential clients' products or services and determining what is best for their target customers.
  • Setting up meetings with potential clients to present advertising proposals and address their concerns.
  • Attending marketing meetings, trade shows, and training workshops as required.
  • Persuading clients to purchase company advertising products and services by communicating the benefits of various types of advertising.
  • Providing recommendations on suitable formats, and advertising mediums.
  • Design and implement marketing strategies aligned with business targets
  • Research market to identify new opportunities
  • Generate innovative ideas to promote our brand and our products
  • Ensure brand consistency through all marketing channels
  • Use customer feedback to ensure client satisfaction
  • Liaise with internal teams and ensure brand consistency
  • Establish a strong, long-term web presence

Requirements and skills

  • Proven work experience in advertising sales.
  • In-depth knowledge of CRM software and Content Management Systems
  • Proficient in all Microsoft Office applications.
  • Excellent communication skills (verbal and written)
  • Strong negotiation and consultative sales skills
  • Exceptional customer service skills.
  • Sound knowledge of marketing principles and techniques.
  • Bachelor's or Associate's Degree in advertising, communications, or related field is preferred.

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Salary.com Estimation for Advertising Sales in Lexington, KY
$103,199 to $131,766
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