Analytics and Performance Manager

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Job Title:

Analytics and Performance Manager

Department:

Advancement | Business Intelligence

Position Overview

The Ohio State University's Office of Advancement seeks a Analytics and Performance Manager to take the lead in transforming data into actionable key insights that will positively impact our digital properties and optimize digital marketing spend.

The Analytics and Performance Manager will partner with our Advancement Communications & Marketing team to define and understand critical KPIs and support existing digital channels and new digital strategic initiatives by providing in-depth analyses and reporting that will allow the team to iteratively improve the overall customer experience and drive channel profitability. This person is responsible for collecting, analyzing, reporting, and recommending new strategies, tactics and customer segments across all of Advancement's digital channels. Activities will also include creating marketing dashboards for key stakeholders, aggregating data from multiple sources, and developing campaign wrap-ups and recommendations.

They will perform quality assurance on site and campaign tagging and tracking to ensure clean data collection and generate user-friendly reports with clear commentary and analysis. In addition, the role will be responsible for reviewing and testing features and integrations with other tools and supporting a culture of data-driven insights.

The ideal candidate will have a strong background in digital analytics, audience segmentation, and measurement. This person will need to possess analytical and problem-solving skills necessary for quickly developing recommendations based on the quantitative and qualitative evidence gathered via web and mobile analytics, financial data, and user behavior.

Beyond generating dashboards and reports (although those are important), we're looking for someone that can quickly get to the "so what?" and make actionable recommendations on how to make things better. This person will be responsible for identifying A/B and multivariate tests, recommending improvements to site performance based on user data, digging deep into campaign performance, and generating audience insights.

All members of Advancement are part of creating an inclusive culture that inspires and exceptionally diverse and talented team and are measured on their adherence to the following core competencies: Leadership, Continuous Improvement, teamwork and Collaboration, and Communication/Interpersonal Effectiveness.

Duties and Responsibilities

50%

• Works with business partners to guide digital marketing strategy through measuring incrementality and impact of new initiatives/strategies/promotions.

• Uses analytics to make actionable recommendations to optimize performance of Advancement's digital properties, including website, email, text, and social media. Analyze the data and trends to improve SEO and inform content strategies.

• Leads cross-channel measurement and attribution methodologies and oversees infrastructure development to ensure campaign results are measurable and actionable.

• Provides strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing; provide business case support for web/mobile app projects related to digital analytics.

• Drives excellent practices and technical standards for establishing KPIs across digital channels, and marketing campaign tracking and measurement.

• Works with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns.

• Designs digital a/b testing; including data mining for testing ideas; creating measurement plan; audience selection; segmentation and evaluation to improve customer experience & support business objectives.

• Conducts ad hoc analyses that will advise channel owners on how to maximize channel profitability and optimize promotional strategies.

• Partners with Advancement Marketing and Communication team to ensure the right tracking is in place to measure success of initiatives and manage digital data governance.

• Performs quality assurance on tagging and tracking to ensure clean data collection.

45%

• Works to improve data methodology by applying statistical methods to reduce "noise" and improve results.

• Generates reports and dashboards for business partners that result in a better understanding of Advancement's audiences and provide insight into trends to help strategic planning.

• Develops benchmarking for Advancement's digital properties.

• Educates colleagues on identifiable trends based on analytics and provides overviews of effective marketing/communications tactics and lessons learned.

• Presents to all levels of staff to help inform colleagues about the value of analytics, new data and analysis, results of testing, and best practices.

• Incorporates third-party data, industry research, and competitor benchmarks into analysis.

• Assists with the implementation of analytics platforms (Adobe, Google Analytics) on new digital properties.

• Partners closely with teams across Advancement to solve impactful business problems and translates them into structured analyses, actionable insights, and (in some cases) data products.

5%

• Contributes to and participates in tasks and special projects as assigned.

Required Qualifications

• Bachelor's degree or equivalent experience.

• Four (4) years of relevant experience.

Desired Qualifications (we encourage you to apply even if your experience is not a 100% match with the desired qualifications)

• Bachelor's degree in social science, marketing, business administration or related field of study.

• Master's degree in social science, marketing, marketing research, business administration or related field of study.

• Understanding of digital marketing best practices including developing and optimizing measurement frameworks for content marketing campaigns, cross-channel advertising efforts, email marketing campaigns, as well as SEO requirements.

• Expertise in working with measurement tools and methodologies across online/offline channels, including multi-touch attribution, media mix modeling, incrementality testing, matched market testing, A/B testing, and brand lift studies.

• Hands on experience with web analytics software (preferably Google Analytics and BiqQuery), tag management (Google Tag Manager) SEO/SEM, CRM software (Salesforce Marketing Cloud or equivalent).

• Proven experience in reporting and using visual data analytics tools like Tableau, PowerBI, or Google Data Studio

• Experience with test design and execution.

• Strong technical aptitude with the ability to analyze data, interpret information and trends in large amounts of data to develop actionable recommendations.

• Strong written and verbal communication skills. Ability to tell coherent and compelling narratives around complicated quantitative concepts that can be easily understood by non-technical stakeholders.

• Ability to drive projects to conclusion and work effectively with a variety of cross functional partners from various levels within the company.

• Highly proficient in Microsoft Word, Excel and PowerPoint.

• Working knowledge of HTML/CSS/Javascript a plus.

• Experience in the higher education industry.

• Experience working in the non-profit sector.

• Experience with social donor management software platforms like EverTrue.

• Experience with social media management platforms like Sprout Social.

• Experience with a cloud-based sales management solutions like Vanilla Soft.

The Office of Advancement is committed to providing tools and resources for you to learn our business, proprietary databases, university-specific processes, and advancement practices.

Commitment to Inclusion

The Office of Advancement is committed to active allyship in addressing and dismantling the inequities created by systemic racism and implicit, long-held bias. We pledge to act with kindness, respect, and integrity at all times; trust ourselves and our colleagues and empower their whole identities; and hear and see our colleagues' ideas, voices, and perspectives, acknowledging that we are better together.

You Need to Know

Aside from the unparalleled benefits of working for The Ohio State University and working in the diverse, smart, enjoyable, and growing city of Columbus, Ohio, this opportunity will provide exceptional rewards that arise from working for an institution doing worldwide life-changing teaching and research. Learn more here: https://hr.osu.edu/careers/.

In accordance with the Disaster Preparedness and University State of Emergency Policy 6.17 this position has been designated as a standby position.

Additional Information:

Function: Marketing and Communications

Sub Function: Analytics and Performance

Career Band: Individual Contributor - Specialized

Career Level: S3

Salary Range: $67,000 - $90,300

To learn more about the Office of Advancement, please visit advancement.osu.edu.

Ohio State is focused on enhancing the health and safety of our community. Therefore, the university is requiring every student, faculty and staff member to be compliant with Ohio State's COVID-19 vaccine requirement. By the start of employment, all newly hired employees must receive at least the first dose of a two-dose series or a single dose of a one-dose series COVID-19 vaccination. Individuals who choose a two-dose series vaccination must receive the second dose within 45 days of their start date. Proof of vaccination will be required at time of hire. Candidates may request a medical or religious exemption from the vaccination requirement. Campus employees may also request an exemption for personal reasons. Ohio State Wexner Medical Center, College of Medicine or OSUP Employees are not eligible for personal exemptions. All exemptions are subject to Ohio State's approval and subject to change, including revocation, due to legal and regulatory requirements.

Location:

University Square North (1031)

Position Type:

Regular

Scheduled Hours:

40

Shift:

First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.

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