Chief of Field (Fractional)

Opportunity:

We're pioneering a contrarian yet essential startup role based on 15 years of grit-laden growth leadership and $millions in uplift. Meet the Chief of Field: an experienced, fractional, tour-of-duty leader focused on maximizing founders' relational capital and traction. Think external Chief of Staff or IRL Product Marketing. This new role leverages strong professional networks, AI automation, product marketing expertise, and future of work trends.

We are currently looking for design partners who want to leverage their GTM expertise to become this fractional role. If you'd like to contribute to the process and productize yourself as such, please send over a message.

https://www.chiefoffield.com/

Why hire a Chief of Field:

Founders want to build products and have to build companies.

Both limit their capacity to advance the relationships, ecosystems, and market feedback loops required for traction.

Traditional functional specialists (like Sales and Marketing) and the fractional C-suite are necessary but not specifically engineered to extend founder bandwidth externally with core stakeholders like prospects, clients, investors, media, partners, and talent. This reality forces founders (and hired specialists) to make distracting trade-offs with significant opportunity costs to growth. 

How the Chief of Field works:

By design, the Chief of Field is agile, resourceful, and fractional. Having a defined tour of duty reduces the increasing risks of new full-time hires while augmenting existing hires. This allows them to serve the company like connective tissue does the body. 

Because of their strategic importance and high-visibility, Chief of Fields must be experienced market developers with strong, relevant professional networks. They’re essentially relational Product Marketers who understand the levers, frameworks, and personas required to expedite traction. While they will contribute to scale, their value compounds through economies of scope. Balancing engagements with other companies flywheels their exposure to valuable ideas and people.

With the purpose being founder augmentation, it’s more effective to atomize field aims then compensate for completion. Incentivizing a Chief of Field like a coin-operated Sales leader or fractional CMO distracts from the explorative nature of their missions. 

Work for Progress:

Partnering with a Chief of Field allows founders to think outside of the box and focus on jobs-to-be-done. They are not drive-by consultants or specialized advisors, they are scrappy GSD generalists who learn and recalibrate quickly. Therefore, they will constantly evolve their expertise and do the actual work required to prepare for and succeed in-field. Categories of activity often include: 

• Market feedback loops: Translating conversations with core stakeholders and targeted research into intelligence that advances internal operations, Go-To-Market (GTM) strategy, and product roadmaps.

• In-person events (global): Representing founders and/or the company at events for brand awareness and business development.

• Enterprise success: Serving as the executive champion for relationships with high-priority clients and partners.

• GTM process optimization: Identifying operational growth blockers and opportunities, then solutioning improvements with functional teams.

• Online relationship and brand building: Developing the strategy and actioning the tactics to elevate founder and company brand in order to better align with hiring, sales, media, investor, and partner targets.

https://www.chiefoffield.com/