Director of Marketing

Think Small, Minnesota’s leader in early learning, is dedicated to advancing early childhood care and education. We have worked for 50 years to support the full potential for every child and have committed to championing policies and practices of equity that empower a just, inclusive and equitable care and education system for children in their crucial early years. The quality of a child's early experiences greatly influences his or her success later in life and that there is much that can be done to improve the quality of early childhood settings to optimize a child's development.

The Director of Marketing is a key leadership role responsible for providing strategic direction and oversight to all marketing and communication activities within the organization. The incumbent will play a crucial role in advancing the organization's mission, enhancing its position among relevant constituents, and driving broader awareness, engagement, and support.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive marketing and communication strategies aligned with the organization's mission, goals, and communication needs. This includes identifying target audiences, positioning strategies, and messaging frameworks.
• Partnership Development: Seek out and cultivate strategic partnerships through distribution, licensing, collaborations, and other alignments to achieve strategic and business objectives.
• Market Research: Conduct thorough market research with various constituencies and the public to better understand market dynamics, customer needs, and emerging trends.
• Performance Monitoring: Monitor and report on the effectiveness of marketing initiatives, utilizing data-driven insights to recommend and implement integrated multi-channel marketing and communication strategies with a customer-centric focus.
• Stakeholder Engagement: Build and strengthen relationships with stakeholders through effective communication and engagement strategies, ensuring alignment with organizational objectives.
• Data Analysis: Collaborate with the Data Team to provide regular research and analysis supporting new product development, product selection, seasonal planning, and overall strategic direction of agency programs.
• Execution Oversight: Determine marketing strategies, develop plans, and oversee the successful execution of marketing, promotions, publicity, advertising, sales, and trade shows.

Qualifications:

• Bachelor's degree in marketing, Communications, Business Administration, or related field
• Proven track record of at least 5 years of experience in marketing leadership roles, preferably in the nonprofit or social impact sector.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Demonstrated success in developing and implementing effective marketing strategies that drive engagement and support.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
• Proficiency in market research techniques, data analysis tools, and marketing automation platforms.
• Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams towards common goals.

Benefits:

• Hybrid work schedule with a mix of on-site and remote days.
• Comprehensive benefits package including medical, dental, short- and long-term disability, life, vision, pet, critical illness, and long-term care insurance.
• Medical and dependent care flex spending accounts, Health Savings Account (HSA), legal and ID protection plans.
• Pre-tax and ROTH 401k with employer match.
• Generous paid time off: 23 days of sick/vacation time earned the first year, eight scheduled holidays, and five floating holidays.
• Six weeks paid parental leave.

Join us in our mission to make a difference in the community through effective financial stewardship. If you have a passion for non-profit finance and a desire to drive organizational success, we encourage you to apply.

Think Small is an Equal Opportunity Employer.