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Communication Specialist

Thomas More University
Fort Mitchell, KY Full Time
POSTED ON 4/9/2024
To Apply
Send resume/CV, cover letter, and reference list to:
person Laura Custer, Director of Human Resources
email hr@thomasmore.edu
phone 859-344-3314
Location
place Thomas More University, 333 Thomas More Parkway, Crestview Hills, KY 41017

Description

Core Values:

As stewards of Thomas More University, it is expected that your work and contributions to our community will reflect the mission, values, and integrity of the University. We are committed to being a student-ready University and aspire to facilitate an interconnected community of excellence. In doing so, we will foster a sense of responsibility to others, act with respect, tolerance and compassion towards others, and care for God’s creation. Through this engagement, Thomas More University is a thriving and dynamic institution that espouses the values of a Catholic Liberal Arts education committed to the students that we serve today, those that we will serve tomorrow, and the communities our graduates will serve.


Basic Purpose: The position has a two-fold purpose. Responsibilities include maintenance and design for the Thomas More University website (www.thomasmore.edu). This includes daily/timely updating of information on web pages and select micro sites via a Content Management System (CMS). This position also maintains Thomas More’s institutional social media accounts. The Communication Specialist monitors website analytics as well as those metrics associated with the University’s institutional social media postings. In addition, this position is charged with creating a comprehensive social media marketing strategy and presenting Thomas More University’s brand through online social media networks to many different groups of people, including prospective students, parents, alumni, and donors.


Core Competency Skills Required:

  • Experience in website maintenance via CMS
  • Expertise with social media marketing
  • Working knowledge of select programs within the Adobe Creative Suite (primarily Photoshop)
  • Experience in graphic design, copywriting, and branding
  • Working knowledge of video production programs or apps (i.e. iMovie, Adobe Premier Pro)
  • Proven ability to utilize social media outlets, including (but not limited to) TikTok, SnapChat, Facebook, Twitter (X), LinkedIn, YouTube, and Instagram
  • Ability to manage time and work on a deadline
  • Ability to multi-task and prioritize
  • Customer service skills
  • Positive and proactive attitude
  • Maintain a high level of attention to detail
  • Ability to problem solve and take a project from concept to finished product
  • Willingness to collaborate and accept constructive criticism
  • Enthusiasm for keeping up-to-date on latest website design technologies


Principal Activities

§ Designing, enhancing, overseeing, and maintaining the Thomas More University public website (www.thomasmore.edu) in accordance with current accessibility standards (WCAG, ADA, etc).

§ Responsible for daily posts/tweets to all applicable social media outlets. Other duties include monitoring the online calendar to adequately promote campus events, measuring social media influence, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks, preparing reports to update internal staff on usage statistics and continuous monitoring and coverage of all sites and social media outlets.

§ Providing graphic design support for the Department of Marketing & Communication, as well as for internal stakeholders.

§ Assisting the Director of Communications & Public Relations and Executive Director of Communication & Creative Services in other areas of expertise, including photography and video production/editing.

§ Liaison with external and internal partners regarding the use of social media platforms for digital marketing campaigns, lead generation, upholding the Thomas More University brand standards across all channels.

§ Other duties as assigned – priorities determined by the Office of the President and the Institutional Advancement department.



Education, Specialized and/or Technical Knowledge Requirements:

  • Minimum of two years’ experience in communication and/or digital marketing with demonstrated results
  • Excellent interpersonal skills, including the ability to positively interact with clients and co-workers and to produce error-free projects
  • Excellent writing and communication skills

Salary.com Estimation for Communication Specialist in Fort Mitchell, KY
$61,186 to $76,580
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