Head of Communications & PR

About us:

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages.  Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco. 

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture. 

Our company values: 

• Health & Wellbeing: We believe that health & wellbeing is a fundamental human need and right. We prioritize the health & wellbeing of our employees and their families.
• Compassion: We believe that compassion is as important as information and care itself. We imbue compassion into our care, leadership, and communication.
• Individual Agency: We believe that every person has a responsibility to enact their agency for the betterment of themselves and others. We encourage all employees to call out problems and advocate for solutions.
• Collaboration: We believe that collaboration engenders creativity and outsized impact more than hyper-specialized or individualistic approaches to solving problems. We believe collaboration fosters different perspectives, experiences, and skillsets.
• Aspirational Thinking: We believe that aspirational thinking leads to higher quality work and transformative outcomes. We encourage all employees to think through problems and reach for solutions that raise the bar.

Role Title: Head of Communications & PR

Location: Remote (SF, NY, LA)

Manager: SVP Marketing & Communications

Role Summary: 

We’re looking for a Head of Communications & PR to drive the vision, strategy, and execution of PR and communications for Tia. As the first in-house Communications leader at Tia, you’ll define objectives and key results for this critical vertical, working initially in partnership with our PR agency and eventually building a world-class communications team in-house. The Head of Communications and PR will be responsible for driving corporate and consumer communications for Tia and securing high-impact press and speaking opportunities across business, healthcare, technology, and consumer verticals. This role will also help build the profile of our CEO and Co-Founder, Carolyn Witte, and help drive proactive internal communications.

Responsibilities:

1. Drive a steady drumbeat of high-impact corporate and consumer press that grows brand awareness and positions Tia as a leader in women’s health

• Partner with PR agency to identify and execute communications initiatives across corporate and consumer that drive high-impact corporate and consumer press for Tia; 
• Collaborate closely with CEO and other executive to shape the narrative about Tia for key corporate and consumer audiences;
• Foster relationships with key media, beat reporters, and industry stakeholders across verticals (business, tech, healthcare, consumer); 
• Serve as company press contact and develop a process to manage inbound press requests;
• Develop key communications materials, such as messaging, fact sheet, FAQ, briefing documents, scripts, media lists, pitch bank, media training for key executives, etc;
• Anticipate communications landmines, develop crisis communications plans to mitigate brand risk, and act as a strategic advisor through crises; 
• Collaborate with Product Marketing to launch new products and services lines and creating messaging that tells a compelling story about Tia’s growth;
• Partner with our Content team to ensure communications initiatives and press are amplified consistently across Tia’s social media channels.

2. Grow our CEO’s profile as a leading voice for women’s health

• Identify and secure high-profile speaking engagements and thought leadership opportunities for Tia executives, with a particular focus on our CEO and Co-Founder, Carolyn Witte;
• Create and amplify high-quality op-eds and bylines tied to key news moments that position our CEO and executives as industry leaders;
• Ensure more regular posting and engagement on the CEO’s social media accounts with a focus on Twitter.

3. Collaborate with key stakeholders as Tia’s in-house comms expert

• Manage our relationship with our PR agency and external consultants and hold our entire team accountable to goals and key results; 
• Assess need for in-house resources and map out long-term resource plan; 
• Collaborate with People & HR leaders to drive a calendar of regular, proactive internal communications aligned to Tia’s values and goals;

Experience & Skills

• 10 years in PR and communications with significant experience in-house at a high-growth consumer brand
• Proven track record of building a communications program that shows momentum through a steady drumbeat of high-impact press
• Top-notch written and verbal communication skills 
• Exceptional storyteller who can break down complex ideas for a variety of audiences
• Comfort in a fast-paced environment with a bias toward action & experimentation 
• Media relations experience with a knack for proactive pitching
• Avid news consumer and savvy about social media
• Experience managing agencies and external consultants for high performance
• Track record of coaching, supporting, and media training senior leaders 
• Exceptional collaboration skills with personal qualities of humility, empathy, and curiosity 
  

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement 
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top of the line 15” Macbook Pro 
• Travel stipend for team off-sites