Product Manager, Membership Product

About us: 

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages.  Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco. 

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture. 

Our company values: 

• Health & Wellbeing: We believe that health & wellbeing is a fundamental human need and right. We prioritize the health & wellbeing of our employees and their families.
• Compassion: We believe that compassion is as important as information and care itself. We imbue compassion into our care, leadership, and communication.
• Individual Agency: We believe that every person has a responsibility to enact their agency for the betterment of themselves and others. We encourage all employees to call out problems and advocate for solutions.
• Collaboration: We believe that collaboration engenders creativity and outsized impact more than hyper-specialized or individualistic approaches to solving problems. We believe collaboration fosters different perspectives, experiences, and skillsets.
• Aspirational Thinking: We believe that aspirational thinking leads to higher quality work and transformative outcomes. We encourage all employees to think through problems and reach for solutions that raise the bar.

Role Summary: 

Tia is an innovative, venture-backed women’s healthcare company on a mission to transform the way women access, use and benefit from healthcare. Tia blends data-driven technology with a holistic, “multiple tools in the toolkit” care philosophy all unified under a big, bold sex-positive, ethically female brand.  

From early days we’ve recognized that in order to build differentiated products in healthcare, we need to marry technology, operations and programming, brand and business line thinking together. Today, Tia’s Membership Product team designs & builds products for patients that enable our providers to deliver on Tia’s clinical model. 

As a Product Manager (PM) at Tia, your job is to operationalize the product strategy set by the Senior Director of Membership Product. Your core role revolves around deeply understanding your user, developing a product strategy that marries user’s needs and Tia’s needs, and then building, measuring, and launching products. 

TIa’s Membership Product Team defines membership at Tia, including the entire patient lifecycle, determining the patient experience offline and online. 

As a PM on the Membership Product Team,  you will work on the member portal. The member portal is how we bring to life our core values of transparency & access. In order to turn health from a once-a-year or episodic concern to a daily personal exploration, support patients in this journey by delivering an experience that is educational, personalized, integrated and connected.

1. Educational:  Thinking about your health continuously -- rather than just when you are sick -- is a new concept to many. When you ask people to change, you must coach them how to do so. In order to achieve our vision, we have to teach patients how to alter their mindsets and behaviors.
2. Personalized:  Every patient is unique and thus should be their care.   While most healthcare experiences do not live up to this, patients desire being listened to, and for their unique experiences to be reflected in their care. In order to achieve our vision, we must personalize the Tia experience and show that we are listening to our patients' needs and goals.
3. Integrated:  What sets Tia apart from other health care companies is our belief in whole person care. We take an integrative approach that combines traditional modern medicine with evidence-based wellness modalities that don't just treat disease but also prevent illness.  We need to create a patient experience that facilitates shared decision-making and enhances the patient-provider relationship.
4. Connected:  One of the reasons that many women stop working towards their health goals is because of inconvenience:  whether that be scheduling, insurance issues, lack of records, etc. In order to achieve our vision, we need to create an experience that is connected, convenient and accessible.

Today our build in the membership portal is focused on enabling patients to manage the nuts & bolts of their care (eg: book an appointment, message their care team, get virtual care, complete their health records).  With each product enhancement, we are building towards a future vision where Tia’s technology supports patients in achieving their optimal health goals.

In this role,  you will work with the Senior Manager, Product to run the product development lifecycle, from taking and translating the vision developed with the Senior Director of Membership Product through the technology product process. You will collaborate with the product team and product design team to conduct user interviews and observations to generate technology development plans. You will liaise closely with the development team to oversee the design, spec generation, development, testing and ultimate launch of the product. You will partner closely with the clinical operations and marketing teams to launch products. You will also work closely with the provider tech team, as patient/provider technology updates often go hand in hand. You will own a close analysis of product performance against product goals.  

You should be deeply aware of the product offerings in your area, of what your users want, why other products fail them, what our mission is and why we entered the space what is required for us to succeed. You should also be keenly aware of the business requirements for your product area, be able to drive bottom line outcomes from your product area. You’re obsessive not with just building, but supporting the products you launch and its users, and nurturing them to success.

At the get go:

• Work with the Senior Manager, Product to run the product development process, partnering with the team's tech lead and scrum master to ensure that products are effectively brought from concept to development. Manage product evaluation, using metrics and qualitative feedback to evaluate success of product launches

What we visualize this role morphing into: 

• Owning the vision & development of key product areas of  Tia’s Member Portal 

Values: 

• As a PM, your core job is to make something that people want, you’re obsessive about knowing the user, understanding the user needs and love the creative problem solving of stitching together product requirements, end-state desired design, user desire, resource capacity and constraints, and timing. 
• PM’s are at the forefront of defining the frontiers of our business, they’re looking for ways to expand revenue, service line, retention, loyalty. This means being creative, being on the pulse of the user and thinking creatively / out of the box about meeting their needs -- they’re willing to experiment always, despite the possibility of failure
• A PM’s job is to constantly figure out the best way to get the MVP into the user’s hands as quickly as possible and then find a pathway to build on top of that to iterate, improve and deliver more and more value -- therefore they must be obsessive with the game of being driven to achieve excellence, but with a regard of effort over impact. 
• You’re hyper-focused on asking why, then why again. You use this to effectively distill the user need / insight, and then evaluate the right solution. You also use this talent to drive at effective provider training, data analysis, and process management. You must effectively discern the credibility of the information you’re getting given the many types of users you build for; seek multiple opinions and triangulate information constantly. 

Abilities:

The person should spike on the following abilities:

• Prioritization -- your role requires constant prioritization and reprioritization. Sparkly things are abound and scope wants to bloat. You are always balancing when “good enough” is in fact, good enough — and when more than “good enough” is required. Be willing to define and insist on the highest quality excellence when it matters most.
• Holding people accountable
• Can design process
• Problem perception escalation AKA ability to identify problems and not tolerate them
• Ability to set a plan, and manage to the plan, metrics of success and manage to it
• Cross-functional collaboration 
• Time management / ruthless prioritization
• Incredibly high bar for excellence
• Driven to learn / “Learner”
• Process-oriented thinking
• Logical thinking
• Analytical thinking / Data-driven
• Ability to ‘hold the design in mind’ when making decisions 
• Avoids frog in boiling water syndrome / Doesn’t tolerate badness, and calls out badness 
• Can effectively identify requirements for success in role 

Skills: 

• 2-4 years work experience, ideally at least 2 years as a product manager 
• Understanding of engineering lift to build and design lift to design
• Previous experience with  agile / scrum process
• Committed to delivering exceptional quality work - obsessed with high quality user experiences
• Passionate about healthcare - interested in disrupting and elevating the benchmark
• Proven ability to take complex products from concept into the hands of users
• Analytics -- proficient in use of excel / google sheets, SQL, familiarity with Mixpanel, python, R, or stata a plus
• Strong communication skills with the ability to effectively communicate goals, tactics, process, get buy in across orgs
• Move quickly and thrive in a fast-paced environment. No job is beneath you and you lead from the front.

Responsibilities: 

•  Run Tia Membership Team product development process
  • Liaises between scrum master design product to ensure that product development timelines are being hit and processes are being run smoothly
  • Helps manage bug reports, prioritizing all issues as they come up for the team, and helps support the backlog, ensuring we’re always prioritizing the most important work -- and strategically considering what work needs to be taken when
  • Partners closely with eng design through development cycles
  • Delivers documentation to design and eng to enable their work streams (PRDs, Product specs, briefs, content research)
  • Ensures that people remain ‘on the same page’ through the oft-long and complex process of product development
  • Works with Senior Director, Care Product Innovation to design and execute a product strategy that supports the company strategy

• Effectively works with in the company’s OKR process to execute the product roadmap that supports company’s mission and vision

• Understand the business goals, evaluate opportunities for products under management to achieve business & mission goals
  • Works with the Senior Product Manager Senior Director of Membership Product to design and execute a product strategy that supports the company strategy
  • Partners with the Senior Product Manager to effectively work within the company’s OKR process to generate the product roadmap that supports company’s mission and vision
  • Ensure that metrics are used to inform product and company strategy 
  • Run dashboards to measure the success / performance of your products 
  • Develop reports on whether the products are achieving higher level goals
  • Iterate product roadmap based on product performance with the Senior Director, Care Product Innovation

• Hold a crisp vision of the user & competitors, and ensure that the products ladder up to that user’s needs
  • Conduct periodic user research sessions to evaluate user needs create an ever evolving current picture of user desires. Shadow, shadow, shadow. 
  • Perform market & competitive research to understand market trends that could implicate the evolution of the product strategy
  • Find creative ways to harness more user insights and efficiently get closer to our users
  • Obtain product feedback creatively, consistently and in an actionable manner
  • Ensure the entire company is able to “hold our user” in their minds through effective training mechanisms on both the product line and the user 

Benefits

• Unlimited vacation
• Free Tia membership
• Competitive stock option package
• $300 one-time WFH stipend
• $50/month phone and internet reimbursement 
• Medical, dental, and vision benefits
• 401k program (no matching at this time)
• Top of the line 13” Macbook Pro 
• Travel stipend for team off-sites

This position may require attendance at company and team off-sites and is subject the Company’s vaccine requirement, as permitted by law and subject to reasonable accommodation.