Senior Copywriter

About us:

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages.  Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and soon San Francisco. 

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture. 

Our company values: 

• Health & Wellbeing: We believe that health & wellbeing is a fundamental human need and right. We prioritize the health & wellbeing of our employees and their families.
• Compassion: We believe that compassion is as important as information and care itself. We imbue compassion into our care, leadership, and communication.
• Individual Agency: We believe that every person has a responsibility to enact their agency for the betterment of themselves and others. We encourage all employees to call out problems and advocate for solutions.
• Collaboration: We believe that collaboration engenders creativity and outsized impact more than hyper-specialized or individualistic approaches to solving problems. We believe collaboration fosters different perspectives, experiences, and skillsets.
• Aspirational Thinking: We believe that aspirational thinking leads to higher quality work and transformative outcomes. We encourage all employees to think through problems and reach for solutions that raise the bar.

Role Title: Senior Copywriter

Manager: Senir Director, Creative Team, Marketing

Location: NY, SF, LA, or Remote

Role Summary: You are a creative at heart who lives for the whole storytelling spectrum, simple to complex, driving narrative and clarity across Tia. You will be responsible for collaboratively developing and delivering cohesive messaging in support of Tia’s marketing efforts — driving brand awareness and customer acquisition, as well as carrying out Tia’s mission of making science-backed, evidence-based, and distinctly female health information accessible through both approachability and availability. Additionally, you will function as a key science translator to build Tia’s multi-channel content platforms to inspire, educate, and engage the Tia community. You’ve written science-forward content before and thrive when tasked with translating it for the layperson in various forms, including educational content (across platforms, such as social, video, written, short and long-form, etc.), marketing and business needs, as well as large scale brand campaigns. This is an opportunity to help shape Tia’s content output as a growing and ever-evolving brand.

Values: 

1. Make something people want.
2. Make the implicit explicit.
3. Practice a meritocracy of ideas, but not consensus-based decision-making.
4. Insist on diversity.
5. Be willing to experiment despite the possibility of failure.
6. Be driven to achieve excellence, but with regard to impact over effort. 

Abilities:

• You are a natural communicator. You can “see through” words to understand the written and expressed word's messaging, communication, intention, and intonation. 
• You are a creator and distiller. You excel in a world with a lot of ideas and fast-paced output. You work quickly to produce high-quality writing pieces, both long and short.
• You’re data-oriented and motivated by understanding what lands and what doesn’t land with your audience(s). 
• You write for engagement, knowing how to optimize for impressions, clicks, and virality, but you actively guard against writing for clickbait.
• You understand voices and tone shifts. You know who the speaker is and what their audience needs to hear. You’re comfortable and like writing for many different audiences.
• You are a team player. You’re confident in your ability, but you enjoy collaborating to advance your storytelling through collaborative making with designers and feedback from various team members. 
• You are not precious in your creation process. You’re not hurt or offended if your work needs to be changed, scrapped, or tweaked, and make work that best supports Tia’s effort.
• You’re able to own writing and creative output in large-scale brand projects.
• You are a team communicator. You know your deadlines, communicate project status, attend and participate in meetings, present your work articulately, ask questions, and share feedback freely and respectfully. 
• You’re detail-oriented. You see extra spaces and semicolons in your sleep and meticulously edit all of your work.

Skills: 

• Copywriting. You can write long-form, short-form, and anything in-between.
• Ad writing. You can distill a concept into three beautifully articulated words. 
• Editing. You’re adept in playing the role of writer and editor are capable of providing grammar, spelling, and technical feedback as well as voice, tone, content, and subject matter feedback.
• Digital media writing. You understand how to write captions, subject lines, and CTAs that drive high engagement. 
• Content strategy. You can connect who (audience) needs to know what (content) and when and its relevancy and value within the current cultural landscape. 
• Empathy and tone. You understand that writing for women about health can be a sensitive subject. You know when to turn the levers on tone, between sensitive, bold, informative, caring, and anything in between. 

Responsibilities: 

1. Create Tia’s written content across the full Tia product and brand ecosystem
   • Create highly engaging ads, social content, long and short-form writing pieces, emails, video scripts, and full-spectrum brand campaigns that get results and effectively represent the brand.
   • Work closely with visual designers to create powerful written and visual outputs that are distinctly Tia and provide value to women.
   • Work to establish Tia’s content as a recognizable force, building a reputation of amazing storytelling that’s deeply backed by science, and highly engaging, approachable, and educational.
2. Collaborate with business leads to use the written word to marry brand values with product and business goals
   • Ensure we communicate the right thing at the right time in the right voice to the right person.
   • Work closely with Marketing partners to determine the content needed to get the best results.
   • Use metrics to inform content and strategy decisions to ensure success. 
   • Deeply understand the project and business goals, ensuring messaging and creative meet intended goals. 
3. Distill scientific provider-facing content into engaging material for consumers 
   • Evaluate Tia’s in-house research and provider training materials and craft original consumer-facing content that resonates with laywomen.
   • Work closely with the Medical and Research teams to back up content with linked, documented, and quoted high-quality research.
   • Distill scientific research and provider-facing materials into engaging consumer content that translates across ads, social, and marketing efforts.
4. Be a key team player and idea generator on the Design Team
• Communicate with all Creative Team members early and often. 
• Ensure no “balls are dropped” in the process of making things. 
• Assist team members in sharing the work, ideas, feedback, and opinions to produce the highest quality of work as a team.
• Document and share wins, suggestions, feedback, and failures to continually make the team stronger.