What are the responsibilities and job description for the PPC Analyst position at TicketNetwork, Inc.?
The PPC Analyst is responsible for administering and helping to manage Pay Per Click media strategies for our company. This role will be responsible for data-driven analysis and management of large pay-per-click accounts across multiple engines. They provide support for account managers by manipulating data to discover trends and find actionable insights. They must communicate account changes, successes, problems and solutions and be able to translate data into meaningful reports. The PPC Analyst has responsibilities to maintain account goals and must show initiative to constantly better the state of their respective account(s).
Primary Responsibilities:
- Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
- Creating new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
- Assist in the maintenance and monitoring of Enterprise scale keyword bids, account daily and monthly budget caps, and important metrics
- Manage and maintain updates for large keyword lists
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals
- Ad scheduling; Pausing/Activating ad groups
- Keyword creation and match type optimization
- Sitelink creation
- Landing page creation
- Identify opportunities for automation
- Location targeting
- Experiments & tests
- Identify and troubleshoot account problems as they arise
- Run monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to company goals
- Perform wide-scale business analysis to determine trends and find actionable insights
- Maintain PPC knowledge and keep up-to-date on industry trends and new features
- Other duties as necessary
Job Type: Full-time
