Global Product Marketing Manager, E-Commerce Ad Solutions

This role can be based in San Francisco, Mountain View, Los Angeles, Seattle, or New York!

TikTok is the leading platform for short-form mobile video. Our mission is to inspire creativity and bring joy. We inform, entertain and inspire people across borders, cultures, and languages.

TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Are you passionate about identifying problems and building solutions that help clients grow their business? TikTok is seeking an experienced Global Product Marketing Manager to join our Monetization Product Strategy & Operations team. This PMM will focus on leading the charge for commerce solutions by being a strategic partner to Product Management and developing an in-depth understanding of the market, identifying opportunities, influencing our advertising solutions strategy and driving go-to-market to bring these solutions to life.

You will work most closely with Product & Engineering teams along with cross-functional partners in Regional Product Marketing, Sales, Marketing, and Partnership teams. The ideal candidate must demonstrate a passion and vision for e-commerce and mobile advertising, exhibit excellent problem solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment and drive impact across teams.

Responsibilities:

• Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the market with Product Management and R&D
• Partner with E-commerce Product Management to define vision, product strategy and roadmap for industry advertising solutions, getting the product to different phases and providing insights throughout the process
• Define and execute go-to-market. Lead charter on defining product positioning, value proposition, naming, outbound marketing for all e-commerce solutions.
• Partner with cross-functional teams to set goals and develop regional growth strategy for key product adoption
• Test and launch new industry-first products in-market by leading cross-functional teams including sales, legal, marketing, and PR

Qualifications:

• BA/BS degree
• 5 years of experience in product marketing, product strategy or product management with advertising technology products
• 3 years experience working with or in the retail or e-commerce industry
• Experience partnering with product management and/or engineering to represent market requirements
• Experience taking internet products through full lifecycle and developing go-to-market strategies
• Extensive knowledge of mobile monetization and the e-commerce industry
• Experience leading a cross-functional team in an evolving environment and being a data-informed decision maker

Preferred Qualifications:

• MBA or other relevant advanced degree

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@tiktok.com.