What are the responsibilities and job description for the Senior Manager, Programmatic & Display position at Tinuiti - 2?
Why Tinuiti
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook and Amazon, with $3 billion in digital media under management and over 1,000 employees and growing. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization. Each solution is delivered leveraging Tinuiti’s performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.
Why Programmatic Display
Programmatic is at the forefront of digital advertising innovation and has the unique ability to leverage data to reach the same audience across multiple touchpoints and digital advertising channels of their daily routines. From Digital Out-of-Home, Audio, Streaming TV, YouTube, Display, and Video, the landscape is always evolving and expanding. Programmatic is for those who love innovation but don't want to be bound by walled gardens and are looking to be pioneers in the progression of addressable media and what we can accomplish for our clients.
What you’ll do
The mission for the Sr. Manager, Programmatic is to manage a pod of team members across various accounts, drive division-wide initiatives to strengthen the Programmatic team, and lead and develop a high performing team through a passion for mentorship and coaching. This role requires expert level understanding of and experience in Programmatic strategies as well as the ability to steward overarching, successful strategy on client work. The Sr. Manager ensures all campaigns are activated flawlessly, but also helps to manage the day to day client comms & shape the tactical media strategy. You will:
- Lead and develop a team of strong performing Programmatic team members through mentorship and thought leadership
- Ensure client business objectives and strategies are successfully executed and achieved on Programmatics’ most complex campaigns
- Meet and exceed client expectations, ensuring the highest level of client satisfaction
- Develop and maintain strong relationships with internal partners to create accountability between Display and other Tinuiti divisions
- Manage Key Programmatic Platforms with Proficient Knowledge to Deliver Trading Excellence
- Stay at the forefront of the industry and share learnings to enhance Tinuiti’s position as a Programmatic Display thought leader
Who you are
This role requires a highly collaborative individual who is analytical and uses data-enabled problem solving capabilities to deliver flawless campaign execution – meeting and exceeding client business goals and KPIs. The ideal candidate will have experience in programmatic campaign management (display, video, mobile); in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills. You will need:
- 5-7 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus
- Experience managing media teams and client relationships
- Experience working with large data sets and understanding of methodologies for evaluating data
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Excellent communication skills, ability to distill key ideas for non-digitally centric teams
- Proven ability to work with and influence cross-functional teams
- Strong knowledge of MS Excel and ability to coach others in shortcuts
- Working knowledge of 3rd party verification tools, including IAS
- Hands-on experience with data visualization tools, including Tableau
You are patient in your approach to teaching, clear in your expectations and directions, personable with your team and clients, authoritative in your POV and expertise. Curious? Let’s get in touch!
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
FLSA Classification: Exempt
Working Conditions: Working indoors, sitting at a computer for extended periods of time, lifting no more than 10 pounds.