What are the responsibilities and job description for the Content Manager position at TKG-The Khoury Group?
The Khoury Automotive Group operates 14 dealerships throughout Texas, carrying 12 brands, including: Buick, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Hyundai, Jeep, Mazda, Ram, Mitsubishi and Toyota.
At the Khoury Group we realize that our most valuable asset is our people. We strive to create the best working conditions, the warmest family-like environment, and the strongest team work, whereby creating an atmosphere of total synergy, continuity and productivity. Our only Mission is the customer and we will be the best in the industry among our peers at every aspect of our business by pursuing the best practices and highest standards of conduct toward our team members, vendors and most especially OUR CUSTOMERS.
Title: Content Manager
Location: San Antonio, TX
- Maintain web content and ensure that the group and dealership websites are updated regularly with relevant and exciting material.
- Increase brand awareness through the effective use of social media outlets.
Should also be able to perform the following daily functions:
- Writing and overseeing content creation for the dealership websites
- Researching and sourcing content for the dealership websites
- Targeting a specific set of keywords for all the articles written and published
- Monitoring the competition’s online activities
- Writing, editing and publishing SEO content pieces
- Repurposing content to fit the publishing media, video production or social media
- Researching and sourcing content for the dealership Google Business Profiles and business listings.
- Researching and developing online marketing strategies
- Updating content to ensure that it’s current
- Using social media marketing tools to create and maintain the company’s brand
- Developing social media marketing campaigns
- Interacting with customers and other stakeholders via the company’s social media accounts
- Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
- And other digital and social media content responsibilities as needed.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Social media marketing: 1 year (Preferred)
- Writing skills: 1 year (Preferred)
Work Location: One location