Director, Search Marketing

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As a key contributor to T-Mobile’s path to becoming a digital first company, this leader and their team will execute a comprehensive search marketing strategy that aligns with T-Mobile's business objectives and brand positioning – across all lines of business. The Director of Search Marketing is a critical role in the strategy of how T-Mobile shows up in the digital marketing space. This role supports paid search, search engine optimization (SEO), paid shopping, organic search, local search, media forecasting, and all search planning and forecasting. The Director will play a pivotal role in driving customer acquisition and retention through data-driven strategies and best-in-class search marketing practices.

Job Responsibilities:

• Oversee the paid and organic search channels and be accountable for the roadmap and strategy to ensure we reach business objectives.
• Develop and execute content strategies that focus on creating high-quality, engaging, and SEO-friendly content that resonates with the target audience.
• Oversee $300M in annual paid search & shopping investment.
• Address technical aspects of the website, such as site speed, mobile-friendliness, crawlability, and URL structure to ensure its search engine-friendly.
• Build an inclusive and equitable culture in which team members feel valued and are rewarded, retained, and developed in their roles and career paths.
• Lead and mentor a team of search marketing professionals, providing guidance, coaching, and fostering a culture of excellence and innovation.
• Oversee and optimize T-Mobile's paid search campaigns, ensuring efficient budget allocation, keyword targeting, and ad copy performance.
• Drive T-Mobile's presence in paid search shopping platforms, such as Google Shopping, by managing product feed optimization and campaign performance.
• Manage Google My Business listings and local store directories.
• Develop and implement organic search (SEO) strategies to improve T-Mobile's search engine rankings and increase organic traffic.
• Manage local search initiatives, including store locator optimization and local directory listings to drive foot traffic and brand visibility at the local level.
• Collaborate with cross-functional teams, including digital marketing, analytics, and product teams, to ensure synergy across various marketing channels.
• Stay updated on industry trends, search engine algorithm changes, and emerging technologies to proactively adapt strategies and tactics.
• Monitor and report on key performance metrics, providing insights to the leadership team and recommending optimizations and improvements.
• Develop and manage the media forecasting process, ensuring accurate projections and resource allocation for search marketing initiatives.
• Foster vendor relationships with search marketing platforms, agencies, and technology providers to keep T-Mobile at the forefront of industry innovation. ​

Work Experience:

• 10 years of hands-on experience in search marketing, with a minimum of 3 years in a leadership role.
• Proven track record of developing and executing successful search marketing strategies that drove business results.
• Deep expertise in paid search (SEM), paid search shopping, and organic search (SEO) best practices.
• Strong understanding of media forecasting and budget management.
• Excellent leadership, team management, and mentoring skills.
• Exceptional analytical and problem-solving abilities.
• Strong project management and organizational skills.
• Proficiency with search marketing tools and platforms (e.g., Google Ads, Bing Ads, Google Analytics, SEO tools).
• Strong communication and collaboration skills to work effectively across cross-functional teams.
• Up-to-date knowledge of industry trends, search engine algorithms, and digital marketing innovations.
• A passion for staying ahead of the curve and driving results in a highly competitive industry.
• Fluency in managing cross-functional collaborators to deliver unified work
• A data-driven mentality, with a hunger to continuously refine strategy, performance, and opportunity through insights.

Knowledge, Skills and Abilities:

• A dynamic media expert that challenges status quo and drives digital transformation. 
• Effective communicator and influencer at the senior executive level.
• Able to produce world-class deliverables that clearly articulate and simplify complex media strategies.
• Empathetic collaborator with ability to build and nurture cross-functional relationships.
• Able to effectively navigate highly matrixed organization and steer cross-functional prioritization.
• Experience developing project plans, setting priorities, and managing deliverable deadlines in a fast-paced environment.
• Strong organizational and program management skills.  
• Strong attention to detail.
• Excellent verbal and written communication.
• Strong interpersonal skills and relationship management.
• Able to communicate complex concepts to leadership level audience.
• Resilient and persistent professional who can lead through ambiguity and change.

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• At least 18 years of age
• Legally authorized to work in the United States

Pay Range: $160,600 – $217,200

The pay range above is the general base pay range for a successful candidate. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range.

At T–Mobile, employees in regular, non–temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year–end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T–Mobile is eligible for an Annual Stock Grant. For information about T–Mobile’s amazing benefits, check out https://careers.t–mobile.com/culture–and–benefits/

 

Washington Pay Range : $160,600.00 - $217,200.00

The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant. For information about T-Mobile’s amazing benefits, check out https://careers.t-mobile.com/culture-and-benefits/

Never stop growing!
T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.

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T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.