Requisition ID 2022-27663
Category: Marketing
Location: US-GA-SAVANNAH
Overview
- Relocation assistance is available!
As Vice President ("VP") of Marketing, you lead a team of creative and strategic marketing and media professionals who are passionate about drawing audiences closer to the heart of our mission. Your understanding of digital, traditional, and omnichannel marketing and marketing technology concepts and efforts, combined with your business acumen and creativity, allows you to lead a team that not only raises brand awareness for the organization across our footprint and online, but also helps the bottom line by driving consumers to our stores and online products. Your leadership skills will help you lead your team to success while facilitating their development along their own career paths -allowing you to also forge your own. You are a strategic thinker who executes a results-driven approach and has the ability to thrive in a dynamic, rapid-growth environment.
Responsibilities
Drive the Company's marketing strategy and elevate the brand to new heights.
Drive analyses focused on optimizing marketing performance.
Collaborate cross-functionally with product, operations, data, finance, and legal teams to deliver novel, actionable insights into customer acquisition and retention.
Drive all efforts related to analyzing, measuring, reporting, and testing across all marketing channels.
Oversee all traditional and digital media activities such as strategizing, planning, buying, developing, and executing, leading the team to develop creative solutions to driving potential customers to our digital properties and our stores.
Develop, implement, and maintain a digital marketing strategy including but not limited to SEM, SEO, Affiliate Marketing, Link Building, Media Buying, Reputation and Brand Management, Direct Marketing, Field Marketing, Website Development, Omnichannel Attribution, etc. while also managing and developing relationships with various media outlets to ensure the Company gets as much value as possible from all media investments
Build a deep understanding of the business and be able to effectively communicate results and present recommendations to key stakeholders throughout the organization.
Lead multiple strategic initiatives at once, while also being hands-on and diving deep into specific analyses as required.
Be a thought leader in the Company on all topics involving marketing data, analysis, and strategy.
Conduct and present insightful analyses on major marketing trends, challenges and opportunities that feature actionable recommendations to improve customer acquisition and retention
Manage the creation and updating of our consumer-facing websites as it relates to visual design, storyline content, and site visitor acquisition and retention.
Maintain and raise the profile of the Company's online reputation and brand management process.
Maintain responsibility for Digital and Traditional Marketing budgets, including forecasting and planning for campaigns, materials, and other costs.
Oversee the growth and development of category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention.
Build breakthrough, innovative marketing campaigns to drive category adoption and growth.
Evaluate KPI standards and monitor and review existing analytics on both digital and traditional campaigns, initiatives, and ongoing programs, producing reporting for executive review.
Define and continually challenge KPIs and metrics that are critical to optimizing marketing efforts
Work closely with the Business Intelligence & Data Warehouse and Accounting, treasury & Finance teams to ensure data required for marketing analysis is accurate, timely, and complete
Instill and maintain a strong corporate culture, focusing on positive intent, authenticity, and professionalism
Ensure all marketing output is aligned with overall business goals, values, and strategies.
Work to provide ongoing training and development opportunities for team members, ensuring they have continuous skills and career growth prospects.
Qualifications
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Bachelor's Degree in Advertising, Marketing, Communications, or a related field
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10 years of experience in marketing, preferably with a multi-state and/or multi-brand reach
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4 years of experience leading and managing a team
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Excellent written and verbal communication skills
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Strong negotiation skills with the ability to manage multiple vendor relationships
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Experience with and solid understanding of media buying
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Strong capabilities with branding and identity creation and management
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Strong knowledge of the digital media space and website management
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Expert knowledge of customer experience strategy and management
- Project management skills with time management and prioritization abilities
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Experience with and understanding of robust omnichannel attribution models and measuring platforms such as Google Analytics and data studio.
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Must be proficient in Microsoft Office Suite
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Physical demands for this position frequently include: the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard.
Our Benefits Include*:
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A comprehensive new hire training program designed to help set you up for success
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Access to a robust learning management system, full of e-learning modules and training programs to help boost your professional and personal development
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Uncapped Flexible Paid Time Off
- Eligible to contribute to Company's Traditional 401(k) and Roth 401(k) upon hire with Company Match
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Professional Development and Mentor Programs plus Ongoing Training Resources
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Multiple coverage levels for Medical, Dental, & Vision
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Group Health & Wellness Program, plus special savings on retail items, travel, entertainment, and more through TMX Perks
- Flexible Spending Accounts
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Basic and AD&D Life Insurance
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Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance
- Performance-based career advancement
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Diverse Culture and Inclusive Environment
Learn More About Us
The VP of Marketing is the leader of the Marketing Team, a group of professionals who are passionate about drawing audiences closer to the heart of our mission. Responsible for driving the marketing efforts of our brands, this team is dedicated to seeing each new initiative come to fruition from inception to implementation. To learn more about this team, visit https://www.tmxfinancefamily.com/careers/top-talent/creative-support/.
Check out what's happening in our Company at https://www.tmxfinancefamily.com/tmx-talks.
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills and abilities included have been determined to illustrate the minimal standards required to successfully perform the position.
- Based on current benefit offering, which is subject to change with or without notice. Certain benefits are subject to the terms and conditions of the governing plan documents which should be consulted for additional details and eligibility requirements.
All TMX Finance® Family of Companies Are Equal Opportunity Employers.
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