What are the responsibilities and job description for the Marketing & Communications Lead position at Tocci Building Corp?
TOCCI, an innovative Greater Boston area Construction Manager, is seeking a talented and motivated Marketing Communications Lead to promote company growth and recognition. This key professional will oversee the creative team and direct all advertising, collateral, proposal, and public relations materials to meet and, ideally, exceed corporate and business development goals. The successful candidate is well-rounded and experienced in executing as well as delegating work.
Brand Management
Creates and executes measurable marketing and communications strategies to advance brand awareness.
Participates in development and deployment of brand standards and their use to enhance the company image.
Coordinates and maintains electronic and physical storage of branded materials and facilitates accessibility for team members.
Assures compliance with brand standards for company items and materials, printed and electronic
Marketing Team Management
Develops and maintains marketing budget.
Finds and selects highly talented external graphics, SM, Web, PR and audio/video professions to advance and expand the TOCCI marketing team.
Oversees the work and professional development of marketing team.
Coordinates with Executive Committee and Business Development to align strategies with company goals.
Marketing Management
Oversees the development of corporate marketing and communication plans.
Develops and maintains network of print, web, and social media distribution channels.
Leads the creative development of social media marketing content and manages accounts on social media platforms.
Develops print, web, and other media
Oversees creation of advertising and special event promotional material through content generation and graphic oversight.
Develops press releases, social media, and blog posts.
RFQ/P and Interview Strategy Management
Analyzes RFQ/Ps, develops strategy, drives compelling responses
Leads the internal communication and review of all proposal inputs and outputs.
Leads all aspects of RFP and RFQ proposals by orchestrating content and strategy with the Planning & Cost Engineering and Business Development and executive teams.
Participates in strategizing project interviews and oversees development of presentation materials.
Evaluates award outcomes and incorporates lessons learned for continuous improvement.
Market Research and Professional Development
Actively monitors and researches market, competitor, industry, and key player information to drive best in class positioning
Intentionally builds his/her network of client, consultant, and vendor contacts, gleaning sound advice and powerful market intelligence.
Joins Marketing Associations, selectively participates in webinars and industry events
Qualifications/Requirements
Minimum 8 years of AEC marketing and communications experience
Leadership: ability to work independently and as part of a team.
Demonstrates intuition, agility and ability to prioritize workload.
Possesses a keen eye for aesthetics and details.
Takes initiative within area of responsibility.
Bachelor’s degree in marketing or a related field
Excellent written and verbal communication skills
Proficient in MS Office products (Word, Excel, PowerPoint, and Outlook), Adobe InDesign, Adobe Illustrator, Photoshop, WordPress, Nutshell (CRM).
Working knowledge of MS Teams is a plus.
Photography and videography skills are a plus.
Candidate possesses TOCCI core values: Humble, Hungry, Smart (see The Ideal Team Player by Patrick Lencioni)
Opportunity
This is a key position with full access to all operating departments of TOCCI. There is unlimited opportunity to make a meaningful impact on team members, trade partners, and clients.
TOCCI is a leading practitioner of advanced construction design technologies. The successful candidate will assist key operational staff who present at leading universities, associations, and companies.
The company supports professional development and encourages cutting edge marketing and communication.
Job Type: Full-time
Salary : $74,200 - $93,900