E-Commerce Manager

MUST LIVE IN SOUTHERN CALIFORNIA

The Ecommerce Manager will be primarily responsible for overseeing and managing the ecommerce department for our DTC skincare brand with a significant online presence. They will handle decision-making for the website, email marketing and ecommerce growth. They will also be responsible for research and development of new online marketing strategies.
Website Design The Ecommerce Manager will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. They will liaise with the Web designers to develop and alter the website as needed. They will perform heat map studies and user testing to determine the site is optimized for a positive consumer experience.
Website Merchandising The ecommerce manager must have a basic understanding of CSS and HTML and be able to effectively and efficiently update website landing pages, website features, and apps.
Website Monitoring and Management The ecommerce manager will be responsible for monitoring the website multiple times a day and ensuring that all campaigns are effectively driving traffic to the site, that conversions are occurring, and to clear any bugs that may develop.
Research and Development The Ecommerce Manager will keep abreast of new developments in the e-marketing world. They will also research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.
Financial Planning and Budgeting The Ecommerce Managers will be responsible for a set budget from upper management for their division. The job of an ecommerce manager is to plan for e-marketing expenditures well in advance and develop a financial plan that will maximize their resources.
The Ecommerce manager will work to develop revenue projections and report side by side financial KPI’s that are aligned to the P&L. They will develop a revenue strategy based on advertising KPI’s, organic search, direct, and SEO strategies.
Project Development and Presentation The Ecommerce Manager will liaise directly with upper management and present their plans for any new advances or initiatives to improve the company’s online presence and e-sales.
Email Marketing and Loyalty The Ecommerce manager will be responsible for email marketing strategy, in platform set up, and sending of emails. They will track KPI’s and develop campaigns and strategies that tie back to revenue goals. They will manage the loyalty program and optimize features to enhance the customer experience and to improve the lifetime value of the customer.
Analytics and Reporting The Ecommerce manager must be able to review Google Analytics, Facebook Analytics, Email Marketing Analytics, and Shopify Analytics and develop reports and make data based recommendations for improving customer acquisition and loyalty.
The Ecommerce Manager position is an organized, analytical person with strong technical skills. They will be able to multitask effectively and be able to problem-solve when needed. An Ecommerce Manager will be able to successfully manage a team of people and delegate tasks based on skills. They must be creative, pragmatic and eager to learn. Here are more skills that great Ecommerce Managers have.
Communication: A large part of an Ecommerce Manager’s job is effective communication. They must be able to clearly describe job duties to those they supervise, and lay out full plans to the management. Expert written and verbal communication is key to getting ideas across.
Technical Understanding: A strong grasp of modern technology and social media is essential to the job of an Ecommerce Manager. An expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy will be key to fulfilling the many functions of the job.
Flexibility: The job of an Ecommerce Manager is unpredictable. The market changes quickly, and new developments may require a quick overhaul of the company’s strategy. Thus, the idea candidate will be able to change strategies and rethink conventional wisdom at any time.
Professionalism: The Ecommerce Manager will be required to work with different teams- creative, warehouse, finance etc. As such, a professional approach in dress and speaking ability will be essential for success.
Ecommerce Manager Tools of the Trade
Ecommerce Managers use a broad array of tools in their daily work to manage the many elements of their work. They generally include:
Analytical Tools: Google Analytics and other analytical software will be essential for tracking sales trends and making projections of future growth.
Spreadsheets: Tracking data is an essential part of the job. Using tools like Excel and other spreadsheet software makes organizing months of data effective and easy.
Presentation Software: An Ecommerce Manager will be expected to present new initiatives to management and potential clients. An effective, easy to use software such as PowerPoint is essential to creating visually appealing, easy-to-follow presentations.
Smartphone: An Ecommerce Manager must be on call to handle sudden updates, and a significant part of their job is interaction with clients. As such, an up-to-date smartphone with e-mail capability is essential.
Online Sales Portals: Shopify and Shopify plugins, Amazon Vendor/Seller Central and similar sites are key to managing the sales portion of the job, and allow the Ecommerce Manager to keep track of sales data in one convenient location.
Other tools: Klaviyo, familiarity with review programs such as Power Reviews or Yotpo, basic photoshop and dreamweaver highly preferred.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location