Creative Content Strategist

The Role: 
 
Reporting to the Director of Marketing, TopSpot’s Creative Content Strategist drives our creative process, strategy, and execution of content for TopSpot as a brand. This role is responsible for bringing TopSpot’s strategic work, differentiators, and industrial & B2B knowledge to life across multiple content channels and for various audiences. 

 Not only will this role deliver projects in a fast-paced, team environment, they oversee the planning, scheduling, execution, and creative evolution of TopSpot’s content initiatives. Strong creative writing, critical thinking, organizational skills, and communication skills are necessary for success in this role.  

Essential Functions  

Develop a comprehensive content strategy that is reflective of TopSpot’s brand, our differentiators, and our experience. The content strategy should be aligned with internal initiatives, as well as external initiatives such as economic changes, industrial landscape, and search marketing industry. 

As part of TopSpot’s content strategy, create, maintain, and execute a content marketing calendar that is intentional on TopSpot’s differentiators, market conditions, industrial and B2B spaces, and supports the overall expected Customer journey and TopSpot’s growth initiatives. 

 Proactively plan, write, edit, and publish content for case studies, website content & blogs, whitepapers, email marketing, sales collateral, infographics, third party publications, video, and more. 

 Collaborate with subject matter experts across the organization to write compelling, creative, and timely content that conveys and builds upon TopSpot’s history, thought leadership, and innovation in the industrial and search marketing spaces. 

 Partner with all departments throughout TopSpot to develop a multi-faceted content strategy that satisfies the needs of different departments and impacts various audiences. Examples of this include: 

• Working with our Sales Department to create compelling content that supports our growth initiatives 
• Partnering with Account Managers and Customer Relationship Teams to identify and highlight marketing programs used for Awards and Case Study submissions. These awards and case studies set us apart from our competition and solidify our expertise in the industry. 
• Collaborating with our Video Department by Providing content strategies and video scripts 
• Working with Paid Search and SEO department heads to communicate TopSpot’s thought leadership and experience as algorithms and search landscapes change 

 Strategically identify website update opportunities to support ongoing initiatives  

 Identify opportunities to showcase TopSpot’s thought leadership and range through content related activities such as article features, podcast interviews, awards, organizations, and conferences 

Monitor and prepare monthly reporting on content initiatives with key targets and results around search engine performance, engagement, and qualified leads generated. Tools you will utilize include: 

• Google Analytics 
• CRM 
• User Behavior Software 
• Competitive Analysis Software (BrightEdge) 

Continuously stay updated on news, economic conditions, and search marketing industry for context and perspective that affect industrial and B2B markets to assist in decision making for content creation and optimization. This includes: 

• Utilizing Google Alerts 
• Attending Webinars 
• Subscribing to relevant email lists for industry websites 
• Utilizing social media platforms like LinkedIn to keep a pulse on industry leaders   

Qualifications 

• Minimum 3 years of Copywriting and Editing experience 
• Must have creative writing experience samples/portfolio to review 
• Experience writing for a range of audiences and industries 

• Experience working in and publishing content in a Content Management System (CMS) like Wordpress or Modx 
• Exeptional at meeting deadlines 
• Ability to plan your day and execute a content schedule independently to ensure goals are met 
• Experience in creating and executing a monthly content strategy, maintaining, and executing content campaigns and calendars 
• Ability to receive strategic feedback on creative work and adjust effectively and efficiently 
• General understanding of the digital marketing field, including SEO and Paid Media 

• Experience in Google Analytics and/or other platforms to measure content performance, engagement, and ROI 
• Experience working in email marketing platforms, writing for email marketing campaigns, and reporting on key engagement metrics. Experience with A/B testing with email content a plus.  
• Passionate about marketing and outstanding, enticing content 

• Ability to set and meet targets and deadlines consistently with high work quality 
• Ability to be flexible and adapt, prioritize initiatives and projects, while keeping the bigger picture in mind 
• Strong communication, organization, and time management skills