Director of Search and Social

TopView Sightseeing
New York, NY Full Time
POSTED ON 4/5/2022 CLOSED ON 6/3/2022

What are the responsibilities and job description for the Director of Search and Social position at TopView Sightseeing?

TopView Sightseeing is a New York-based company offering a variety of popular tours and activities such as hop-on hop-off bus tours, Statue of Liberty cruises, holiday cruises, events, Central Park bike rentals, and more. Our team of local experts has served over 2 million customers, creating unforgettable experiences for tourists and locals alike. As we scale, we are looking for aspiring professionals to join the team and help drive the growth further.

At TopView, we are a diverse team united by our passion for bringing the best experience to locals and visitors alike. We value start-up mentalities and run in a fast-paced environment, always try to optimize, stay very competitive, and we are not afraid to challenge ourselves.

Our company is experiencing a great vertical and horizontal expansion and has planned to start exporting the experience, knowledge and success of our operations to other locations around the world. Future destinations include Washington DC, San Francisco, Miami, Los Angeles, Philadelphia, Houston, Chicago, London, Paris, Rome, Barcelona, Dubai, Istanbul and many others. If you are ready to build something big - we are waiting for you!

This position is full-time, on-site only; freelance or remote work is not accepted.

What You’ll Do:

  • Build and lead a robust Paid and Organic Search Team (Google, Bing) consisting of search managers, specialists, and analysts;
  • Grow and oversee a Social Media Team including managers and specialists, direct content creation for major social platforms (Facebook, Instagram, Tiktok, YouTube)
  • Develop strategies for search and social media campaigns
  • Accountable for campaign performance and achieving desirable ROIs
  • Create procedures and optimize processes, continuously improve team productivity and efficiency
  • Work closely with marketing managers, creative designers, and web developers to maximize revenue potential
  • Liaise with Sales, Operations, Customer Service, and and other departments to improve user and customer experience

What We’re Looking For:

  • Minimum 5 years of paid search experience (Google Ads)
  • Minimum 5 years of SEO or social media experience
  • Extensive management experience leading teams of 5 members
  • Deep understanding of cross channel planning
  • Revenue driven, result oriented
  • Excellent leadership skills

Bonus Points For:

  • Tech industry experience
  • Passion about search and social media

TopView Offers Competitive Salaries and Benefits:

  • Guaranteed annual salary increase
  • Performance bonus
  • Paid time off
  • Health insurance
  • 401K
  • More

Job Type: Full-time

Benefits:

  • 401(k)
  • Employee discount
  • Health insurance
  • Paid time off

Schedule:

  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Ability to commute/relocate:

  • New York, NY 10017: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Required)

Experience:

  • Google Ads: 5 years (Preferred)
  • SEO: 5 years (Preferred)
  • Social Media: 5 years (Preferred)

Work Location: One location

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