Senior Director of Marketing

Town & Country Markets, Inc.
Poulsbo, WA Full Time
POSTED ON 10/12/2023 CLOSED ON 4/4/2024

Job Posting for Senior Director of Marketing at Town & Country Markets, Inc.

OVERVIEW

WHO WE ARE

T&C is a family-owned company that builds authentic relationships one interaction at a time through consistent commitment to heartfelt service, relating to people as people (not numbers) and by selling the freshest, highest-quality products available. We have a deep passion for food and people and are always looking for service-minded individuals of all backgrounds to join our community.

 

WHO YOU ARE

You are genuine and authentic in your interactions both with your customers and co-workers. You thrive in a team environment, take your responsibilities seriously, and always consider the customer in your decisions. You see richness and strength in a diverse workforce and treat others with respect to create a place of belonging for all.  You care about your community and the environment. Pursuing knowledge in order to add value and grow is your idea of fun. Oh, and you love food!

 

WHAT WE OFFER (IN ADDITION TO BEING A FUN PLACE TO WORK)

We have a highly competitive benefits package ($5-$19 weekly medical premiums), vacation/sick time, paid holidays, premium pay rates, an Employee Assistance Program, a discount on virtually everything in our markets, 401(k) plans, profit-sharing and a pension, scholarship program and an employee referral bonus program. Whoa! That’s a lot of great stuff!

 

THE SMALL PRINT WE WANT YOU TO BE AWARE OF

T&C is proud to be an Equal Opportunity Employer. We value a diverse workplace and do not discriminate based on race, color, national origin, religion, gender identity, sexual orientation, age, disability, or any other applicable characteristic protected by law. We invite women, people of color, LGBTQ individuals, members of ethnic minorities, foreign-born residents, and veterans to apply. Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. 

 

If your experience looks a little different from what we’ve identified and you think you can thrive in this role, we’d love to learn more about you. Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

 

A TYPICAL DAY WILL INCLUDE THE FOLLOWING . . .

  • Reports to the Executive Director of Brand Development
  • Responsible for developing, leading, and executing comprehensive marketing, sales and PR strategies that align with our overall strategic business objectives
  • Develops and maintains differentiated brand identity and ensures consistency across all guest-facing touchpoints
  • Implements guest-centric strategies to enhance the shopping experience, including loyalty programs, merchandising strategies, and weekly/biweekly product promotions
  • Oversees in-store experience, including merchandising, displays, menus, signage and packaging 
  • Oversees digital marketing initiatives, including website, SEO and PPC strategies, e-commerce, social media campaigns, and email  
  • Utilizes data analytics and KPIs to measure the effectiveness of marketing activities and adjust strategies as needed
  • Oversees relationships and works with all outside marketing agencies, freelance and consulting partners
  • Ensures all marketing communications reflect T&C’s values and vision
  • Develops and manages the marketing budget, ensuring the allocation of resources to achieve marketing goals
  • Conducts market research and competitive analysis to identify emerging opportunities
  • Provides regular updates to the executive team and communicates progress and results effectively
  • Builds, leads and mentors a high-performing marketing team and provides measurement of results and constructive feedback
  • Fosters culture of collaboration and creates succession plans for team member growth and engagement
  • Partners with People Support Services to attract, develop, and retain talented and well-suited Marketing people in a timely manner to support the strategic priorities of the enterprise
  • Ensures the dissemination of and adherence to all company and department policies
  • Supports the Company’s commitment to the Environmental  Stewardship Stands and Commitments document including proper waste management and recycling procedures
  • Provides and role models attitude of service to staff and guests
  • Operates within the Company’s Core Values, Company Brand, and Business Principals

 

THIS JOB MIGHT BE FOR YOU IF . . .

  • A minimum of 10 years in marketing position, with a minimum of 5 years in a senior leadership role
  • Strong understanding of the grocery and retail industry  
  • Proven success in developing and executing strategic marketing plans
  • Ability to work at both the strategic and tactical levels
  • Proven experience in leading high-functioning marketing teams
  • Exceptional team management skills
  • Proficiency in data analysis and marketing analytics
  • Ability to prepare corporate reports, budgets, forecasts, etc.
  • Excellent facilitation skills for planning and conducting effective meetings
  • Commitment to personal and professional development as well as team development at all levels of marketing
  • Must possess an attitude of service to others
  • Must possess strong communication skills including listening, speaking, reading, and writing
  • Demonstrates self-discipline and accountability
  • Must possess a strong desire to work hard, be enthusiastic, participate in achieving management goals, and lead by example
  • Visionary leader and team player with good follow-through and people skills
  • Excellent customer services skills
  • Flexibility to work mornings, afternoons, evenings, weekends and holidays as needed
  • Requires regular travel to all company locations throughout Snohomish, King, and Kitsap counties
  • Exemplifies health department standards
  • Ability to work in a constant state of alertness and safe manner

 

Entry Level Compensation

USD $160,300.00/Yr.

Maximum Compensation

USD $185,000.00/Yr.
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Salary.com Estimation for Senior Director of Marketing in Poulsbo, WA
$112,735 to $155,755
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