Affiliate and Influencer Marketing Manager

THE ROLE

We are looking for an energetic, high performing digital marketer to operate our paid growth advertising for affiliates, podcasts, and influencers. This role will evaluate opportunities in these channels from an ROI and brand fit perspective, manage the onboarding of new partners including negotiating bounties, and execute exciting campaigns in service to driving profitable new user acquisition.

The right candidate will have the ability to use data and customer understanding to drive decision making throughout the whole campaign process, from partner selection through test and learn optimization. They will be customer centric in their approach and are excited to deliver a great overall experience to customers that engage with us throughout the new user journey.  We are looking for super motivated and talented people who thrive on accountability and a shared sense of humility.

You will...

• Own end-to-end execution of customer acquisition campaigns across affiliate, influencer, and podcast marketing channels, including recruiting new partners and optimizing campaigns.
• Expand our podcaster and influencer marketing program, growing existing partnerships and launching new collaborations that help us acquire our target audience. 
• Grow our affiliate channel, recruiting new partners across various categories, including publishers.  
• Hit and maintain LTV/CAC goals across your channels while scaling spend, owning and optimizing your monthly marketing budget to maximize this metric. 
• Run effective A/B tests (ie- creative, messaging, audiences, offers, etc)  to optimize acquisition and ensure that all key accounts reach targets and receive exposure across our network of affiliates, podcasts, and influencers. 
• Be responsible for customer facing creative, including script copy and working with our creative team on assets for placements and landers
• Conduct ongoing offer testing and partner bounties, understanding the trade-offs between CAC efficiency, volume and LTV.
• Analyze and report on campaign and channel performance data regularly across multiple KPIs and recommend ways to further optimize for scale.
• Actively collaborate with our Marketing and Product teams to optimize our conversion funnel performance for customers acquired in these channels. 
• Manage tracking links and audits for all publisher accounts.  
• Check on affiliates’ posts, ensuring campaign promotions are appropriate, accurate, and reflect Trade’s guidelines. 
• Coordinate and partner with any of our agencies, vendors and ad platform representatives to ensure proper campaign setup, execution, and optimization

You have...

• 2 years of growth focused podcast, influencer, and affiliate marketing experience where you’ve delivered big results through data driven and customer centric approaches for a rapidly growing consumer brand
• Proficiency in tactical end-to-end execution of campaigns across podcast and influencer channels
• An understanding of affiliate marketing, partner recruitment, and bounty-based acquisition
• An entrepreneurial and strategic mindset, with a track record of delivering ROI
• A true passion for growing as a best-in-class growth marketer for an emerging, mission-driven consumer brand
• Experience with multi-touch attribution modeling and optimizing for channel-level CLVs/CPAs
• An ability to deep dive into performance data on a daily basis to draw conclusions and make optimization recommendations
• Familiarity with a variety of web analytics, business intelligence and marketing platforms (Google Analytics, Looker, Optimizely, Amplitude, etc.)
• A relentless focus on improvement, optimization, and detail
• A track record of successfully managing multiple projects at a high-volume
• A bachelor’s degree or equivalent work experience with a measurable history of success, supported by ROI outcomes

You'll get...

• $500 a year to spend on amazing coffee!
• To be involved in building an early-stage company with an experienced leadership team
• Opportunities to personally shape this new and innovative marketplace
• Competitive salary and vacation offering
• Health benefits and 401K