Social Media Analyst

Transportation Impact
Independence, OH Remote Full Time
POSTED ON 4/7/2024
SOCIAL MEDIA ANALYST
WHAT YOU WILL LOVE ABOUT US:
Here at TransImpact, we know there’s a direct link between happy employees and happy customers, which together generate success for all of us. We believe that a supportive atmosphere, an emphasis on giving and humanity, and approachable leaders and managers help our employees reach their greatest potential.
We are very proud of our corporate culture and commitment to giving back to the community. Our employees are encouraged to commit to charity work and volunteering and are allotted 20 hours of PTO time to support our communities.
OUR BENEFITS AND PERKS:
We are consistently reviewing our benefits and making improvements to stay competitive and provide our teams with the best options and the most positive culture. Below are the highlights:
  • 3 weeks of PTO in your first year of employment and 4 weeks of PTO in your 2nd year.
  • Half-day Fridays during the Summer months if your schedule allows
  • Hybrid work schedule - Mondays and Fridays you can work from home
  • Medical, dental, and vision coverages at very affordable premiums that include family coverage
  • 6% 401k match after your first year of employment
  • At our offices, we provide free snacks, drinks, fancy coffee, a putting green, and other amenities that add to our laid-back, casual atmosphere.
  • Our headquarters is by the beach in Emerald Isle North Carolina, and we have adopted that laidback but serious about our work type of atmosphere at all of our locations. We work hard and play hard!
WORK AND TRAVEL EXPECTATIONS:
This is a full-time position and is hybrid in our Independence, Ohio location. Approximately 5-15% of travel will be required. Occasional evening and weekend work may be required.
ABOUT THE POSITION AND OUR TEAM:
The Social Media Analyst will be responsible for developing and implementing comprehensive social media strategies that align with our brand objectives, increase our online presence and drive engagement with our target audience. The ideal candidate should have a proven track record of managing successful social media campaigns, be highly creative, possess excellent communication skills, and have a deep understanding of the latest social media trends and algorithms.
RESPONSIBILITIES:
  • Analyze user engagement (e.g. click-through and bounce rates).
  • Report on KPIs and conversion rates from all social media.
  • Build and support SEO strategies, including optimizing keywords in content marketing projects, and lead generation tactics.
  • Identify the habits of our online customers and suggest ways to reach a broader audience.
  • Maintain a cohesive strategy across all platforms to increase our brand awareness.
  • Coordinate with the Marketing team members to design advertising campaigns.
  • Research how emerging social networks and features can benefit our company.
  • Job Responsibilities and any other duties needed to help drive our vision, fulfill our mission, and support our organization’s values.
QUALIFICATIONS AND SKILLS REQUIRED:
  • BS or BA in Marketing, Communications, or related field, or equivalent combination of education and work experience.
  • Additional qualifications in digital technologies or social media management is a plus.
  • A minimum of 5 years of experience in social media experience is required.
  • Previous work experience as a Social Media Analyst, Social Media Coordinator, Social Media Manager, or similar role.
  • Hands-on experience with social media platforms and digital marketing campaigns.
  • In-depth understanding of SEO, keyword research, and Google Analytics.
  • Experience with social media management and CRM tools, like Hubspot, Buffer, and Hootsuite.
  • Familiarity with online content (experience with WordPress and content management systems is preferred).
  • Ability to identify target audience preferences and trends.
  • Excellent communication skills.
  • Time management and multitasking skills.
WE ARE SERIOUS ABOUT OUR MISSION:
Our world is changing. Our values are not. Since the beginning, TransImpact has maintained a steadfast dedication to our core values: Work Ethic, Integrity, Professionalism, Passion, and Perfection. They guide everything we do. Every interaction with a client, every interaction with each other, everything we create.

TransImpact is an affirmative action and equal opportunity employer (EOE). Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws. TransImpact is committed to providing access, equal opportunity, and reasonable accommodation for people with disabilities. To request a reasonable accommodation, contact Wendy Bott, Human Resource Department, 440-394-2206 or wendy.bott@transimpact.com

Salary.com Estimation for Social Media Analyst in Independence, OH
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