Senior Manager of Surgeon Channel Marketing

Company DescriptionTreace’s mission is to be the leader in the surgical treatment of bunions by establishing the Lapiplasty® System as the standard of care. We are committed to operating our business with the highest standards of ethical conduct. We intend to exceed our customers’ expectations through an innovation-driven, high-velocity approach to solving treatment and surgical problems. With our products and services, our mission is to assist foot and ankle surgeons in improving patient outcomes and reducing healthcare costs, while providing rewarding experiences and opportunities for our employees and stakeholders.Job DescriptionAs the Senior Manager of Surgeon Channel Marketing, you will be a proven marketer that is responsible for driving the Company’s surgeon channel marketing strategies and programs. You will be responsible for the focused development and management of surgeon channel marketing initiatives, ongoing performance optimization, and surgeon engagement & education strategies.What you will be responsible for:Develop surgeon channel segmentation methodologies based on quantitative and qualitative insightsDevelop segmented surgeon marketing programs designed to attract new surgeons and drive utilization of our technology portfolio with existing surgeon usersDevelop marketing programs that expand the use of our products and servicesDevelop surgeon education strategy and education journey that delivers best in class clinical understanding of our productsDevelop experiential marketing programs that drive customer engagementDistinguish Lapiplasty™ as the treatment of choice for bunion surgery versus competitive solutions through appropriate branding and collateral developmentCollaborate with internal and external teams to develop and deploy comprehensive, multi-channel marketing and promotional plans that drive awareness and engagement with our innovationDevelop and enhance product positioning, messaging, and resources that support the differentiation of our technologiesPartner with the sales organization and develop sales enablement strategies and programs that support the teamsOversee generation of monthly and quarterly KPI reports summarizing program results and impactQualifications5 or more years of related experience, with proven track record of developing marketing strategies preferably in the medical device, pharma, or health industry.  Bachelor’s degreeAdvanced degree preferredThis position is required to travel 20-30% of the time.Additional InformationAll your information will be kept confidential according to EEO guidelines.Treace's Privacy PolicyIt is Treace’s policy not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any other characteristic protected by applicable law.Treace is a drug free employer.