Content Specialist

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The quick details

• Location: Charlotte, NC (Moving Allowance available)
• Salary: BOE, salary starts at $54-72k incentives
• Benefits: Healthcare, Vision, Dental Insurance 401(k) matching, Relocation Bonus
• Position Status: Full Time
• Start date: ASAP
• Hours: 40-50 hours per week

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About the role

We’re a fast-growing baseball development company looking for a creative, baseball-loving Content Specialist to elevate our social media and marketing game.

In this role, you'll work with the Content Team to create engaging, platform-relevant content and share it across our social media platforms (Meta, YouTube, TikTok, and X).

Every day, you’ll get exposure to our athletes – both remotely and in-person – and will use your camera & video editing skills to capture the energy of the training facility, tell athlete stories, educate our audience, and continue our push to make Tread Athletics a household name.

This is the perfect fit for someone with experience working a camera, using video editing software (Final Cut, Premiere Pro, etc.), and building audiences on social media.

You’ll be trained and trusted to manage a wide range of responsibilities, including:

• Content production (filming, editing, production, and upload)
• Filming primary YouTube videos
• Social media strategy & analytics
• Filming in-house content
• Producing Feature Films (here's an example)
• Taking and editing professional photos
• Assisting in other projects & tasks as assigned

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You’ll be asked to do some of the best work of your life and your dynamic personality and energetic, do-what-it-takes spirit will set you apart.

With that in mind, let’s talk a little bit more about what will make you a star…

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What We're Looking For

• A great attitude: Above all else we’re looking for a person with a great attitude and a positive mindset who strives to find solutions instead of dwelling on roadblocks.
• 80-grade communication skills: At the most foundational level, your job is to communicate with a broad range of people. For the best communicators, this shines through in everything they do: content creation, social media posts, internal writing, and daily communication with our athletes and staff.
• Interest in baseball: We are looking for a content specialist who has an interest in baseball and general knowledge of the game.
• Experience in content production: Whether you’ve spent time tinkering with the video editing software on your phone or produced a full-length movie, familiarity with modern content production tools (Final Cut, Premiere, Photoshop, Illustrator) will give you a leg up.
• Social and email marketing literacy: We leverage YouTube, X, Meta, TikTok, and email to connect with our audience. Your feel for each platform and how to shape a message to match the medium will help you make an immediate impact.
• A learning mindset: We’re big believers in “learning at altitude.” In this role, you’ll learn as you go and will make mistakes along the way. You’ll be pushed to produce great work and will need to recognize mistakes as opportunities for improvement, not confirmation that you’re a failure. If you can do that, you’re right for our culture.
• Strong organizational skills: As you grow in your role, you’ll have multiple projects running alongside each other on different timelines. Your ability to prioritize & get things done in time will make you a star. If your to-do lists have to-do lists, you’ll be a great fit.

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If you can do those things well, it sounds like you might've found the role you've been looking for.

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Finally, a little about us…

Since 2015, we’ve quietly built a company that has carved out a substantial niche in the baseball world, coaching more than 6,000 athletes, including 200 Draftees/Signees & 150 Big Leaguers.

We’re a company by athletes, for athletes. We’re built by coaches who have firsthand experience of the same struggles and issues that our athletes are going through and can help them navigate towards their dreams using cutting-edge, evidence-based methods.

We’re a team of talented, obsessive, curious, and quirky individuals who feed off of each other’s personalities to drive forward innovations in content, training, and products for the baseball community.

Sound like something you want to be a part of?