Job Posting for Digital Media Specialist New at Treasure Island Resort & Casino
SUMMARY: Assists in developing and providing content for a variety of digital media strategies including but not limited to email, SMS and website. Responsible for a high level of guest service as described in your departments guest service standards.
RESPONSIBILITIES
Develop and provide content for the company website and email campaigns email and SMS campaigns.
Create, schedule and execute email campaigns and SMS messaging in Salesforce and maintain email database
Manage database development and utilization, multiple media channels and assist in strategic decisions.
Determine requesting department needs, strategies and goals and implement their requests
Produce multiple daily and weekly projects, ensuring project consistency and timely message delivery
Identify Salesforce technical issues and track issue through resolution
Identify industry standards, best practices and trends.
Create and analyze web traffic Salesforce reports and share results with Management
Assist and design graphics for both Treasure Island and Prairie Island emails, websites, promotional items and advertising materials.
Assist in updating the website and performing monthly audits.
QUALIFICATION Required:
4-year degree in Multimedia Design, Graphic Design or related field and 3 years related experience or an equivalent combination of education and experience
Experience with Salesforce, Craft, and Lytho requested but not required
Knowledge of Email SPAM laws, security and privacy issues
Proven success in areas such as database marketing
Previous experience with email design, user experience and tracking.
Preferred:
Experience in Casino Marketing or Player Development
Skills Required:
Accurate and detail-oriented
Highly organized and ability to adapt quickly to changing priorities
Strong project management skills and ability to meet quick deadlines.
Excellent written, verbal and interpersonal communication skills
Excellent problem solving skills
Salary.com Estimation for Digital Media Specialist New in Welch, MN
$62,037 to $79,086
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