Product Marketing Manager

TrovaTrip (you can call us Trova) is a company that’s changing the way people travel and connect with their communities. We bring the ease of modern tech together with curated, expert-designed travel itineraries to power creators and community leaders who want to bring their online audience offline, by hosting group trips around the globe.

It’s been an exciting couple of years for Trova — we’ve worked with Creators to book 1,500 trips and more than 21,000 Travelers. We raised a $15M Series A, were named to the Inc. 5000 Fastest Growing Companies list, and have more than 150 employees. We’re a tech startup that is navigating hypergrowth, and we’re looking for an expert in all things communicating Product value and setting customers up for success.

Our team is looking for a Product Marketing Manager to build out the function at Trova, and to ensure we’re telling a cohesive (and compelling) story as we roll out new products, features, and improvements. This will be the first dedicated Product Marketing role, so bring your vision for how to create the best possible experience for our customers. This role will report directly to the Sr. Brand Marketing Director, and will be closely tied into the Product team.

Sound like something you’d be excited to tackle? We’d love to hear from you.

What you’ll do as Trova’s Product Marketing Manager: 

As Trova's Product Marketing Manager, you'll play a pivotal role in crafting and communicating the value of our platform (web and mobile) to both Creators and Travelers. You will collaborate closely with cross-functional teams to launch and promote features, drive user adoption internally and externally, and ensure our product meets the evolving needs of all 3 sides of our ‘marketplace’ (Hosts, Travelers, and Trip Operators).

• Work at intersection of Product, Marketing, and Sales to build and measure cohesive roll-outs of new products, features, and improvements
• Craft compelling product messaging and positioning that resonates with our target audience.
• Collaborate with the Product and Marketing teams to launch and promote new features, ensuring a seamless user experience.
• Partner on market research to understand user needs, competitive landscape, and industry trends.
• Work closely with the Performance Marketing Lead and Brand Director to align product marketing efforts with Trova's values.
• Develop go-to-market plans for new product launches, including positioning, messaging, and launch tactics.
• Create and deliver product-related content, such as blog posts, webinars, and social media updates.
• Collaborate with the Sales team to equip them with the necessary product knowledge and tools.

Qualifications:

• 5 years of experience in product marketing, preferably in a startup or high-growth environment.
• Proven track record of developing and executing successful product marketing strategies.
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with an emphasis on crafting compelling narratives.
• Collaborative mindset with the ability to work cross-functionally.
• Familiarity with marketplace business models is a plus.
• Results-driven and comfortable thriving in a fast-paced environment.

You are a great fit if you are…

• An advocate for your customer: you seek to understand their wants and needs at every step
• Analytical in nature and data driven: confident in building reports from scratch and advising and guiding based on data-driven metrics
• Organized: comfortable with multitasking
• A creative problem solver or investigative thinker: you diagnose roadblocks and are constantly thinking about new ways to reach your audience
• Curious: you like to dive into data to find the root causes of performance issues
• Referral and Affiliate savvy: with a proven track record delivering results in scaling large affiliate marketing programs
• Results-driven and can thrive in a fast-paced environment

• Familiarity with marketplace business models a plus

Some of our TrovaTrip Perks include:

• Flexible Time Off 
• Volunteer Paid Time Off
• Trip perk reimbursement for use on any TrovaTrip anywhere in the world with additional PTO!
• Up to 12 weeks paid parental leave for birthing parent
• Up to 4 weeks paid parental leave for non-birthing parent
• Medical, Dental, and Vision Insurance
• 401k program with a match! 
• Great office location in the Pearl District, Portland, OR
• Flex Work Environment

TrovaTrip is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sexual orientation, gender identity, or religion. TrovaTrip considers equal opportunity, diversity, and inclusion to be fundamental to the mission of the company. TrovaTrip benefits include health care, vision, dental, trip perks, paid time.