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Digital Marketing Specialist

Tulane University
Orleans, LA Full Time
POSTED ON 3/18/2024

The primary responsibilities for the Digital Marketing Specialist will include all social and online marketing graphics and communication elements for all entities within the Freeman Business School. This will include all graphic design, content creation, digital brand storytelling, social media execution and support, prospective enrollee and student engagement, email marketing, and online reputation management for Freeman School of Business.


Required Knowledge, Skills, and Abilities



  • An understanding and passion for audience development and engagement.
    • Strong interpersonal skills and ability to engage with multiple target markets.
    • Thorough understanding and passion for all current events and trends.
    • Creative individual with the ability to conceptualize and implement campaigns.
    • Ability to thrive in team and individual settings.
    • Showcases strong project management skills.
    • Has the ability to multitask projects & facilitate deliverables for various departments within a brand.
    • Must be able to meet deadlines and communicate effectively.


    Required Education and/or Experience



  • Bachelor's Degree (Communications or Marketing preferred).
    • 2 years of professional experience working with social media channels, preferably within the higher education industry.


    Preferred Qualifications



  • Knowledge of and efficiency in all Microsoft Office applications, and Adobe Creative Suite (specifically InDesign, Photoshop, and Illustrator).
    • Professional experience working with social media management and reporting platforms such has Sprout Social, Hootsuite, Facebook Ad Manager, etc.
    • Proficient in Google Ads and SEO (Google Certification a plus)
    • Basic understanding of photography with the ability to capture photos on/around campus (Experience with iMovie, Final Cut Pro, After Effects a plus)

    Salary.com Estimation for Digital Marketing Specialist in Orleans, LA
    $79,314 to $101,756
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