Director of Marketing (In a LTC Setting)

Twilight Gardens Nursing and Rehabilitation
Norwalk, OH Full Time
POSTED ON 4/7/2024

Twilight Gardens is seeking a healthcare professional experienced in the marketing of clients/residents for our community rehabilitation and long-term care community. The External Marketer will focus on marketing efforts to fulfill census goals. This individual will obtain referrals from various sources, ensure that referrals meet the admissions criteria, follow up with referrals providing tours and information on our community, and complete the sales process. This position will also work with all staff members to ensure an effective and smooth transition for new residents. We offer competitive compensation along with a comprehensive benefit package and an excellent work environment.

Responsibilities

  • Establishing and maintaining client relationship.
  • Discovery of the prospect's needs and desires.
  • Identifying and communicating effective solutions to these needs and desires with the community's products and services, and Closing and post-sales activities.
  • Presents a warm and welcoming presence to guests, visitors, residents, families and staff.
  • Supports the efforts of the sales team to meet or exceed sales and move-in goals and defined for the community by the RDSM/RDO.

Job Requirements

  • Two years experience in an acute care or long term care facility
  • Previous sales and marketing experience
  • Ability to make independent decisions when circumstances warrant such action
  • Willingness to work beyond normal working hours and in other positions temporarily as needed
  • Patience, tact, cheerful disposition, enthusiasm when interacting with staff, residents, family members and the general public

Job Type: Full-time

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