Creative Director, Enterprise Brand
Brand Strategy
Full Time
71017BR
Job Summary
The Creative Director, Enterprise Brand, is a creative visionary, a strategic thinker and an inspiring and engaging team leader. They are the primary creative lead, working with stakeholders and strategic partners, to define and drive the creative interpretation of UCSF’s brand platform and system, its creative expression and application. The Director leverages their deep background in brand design systems, brand story and digital, print and experience design to lead brand identity initiatives; create effective, holistic solutions for scale across the enterprise; and develop concepts and creative expressions that bring UCSF’s brand promise to life. They lead through influence and have an exceptional affinity for creative collaboration and diplomacy in a highly-matrixed environment.
The position reports to the Executive Director, Enterprise Brand and Brand Strategy Group Lead; oversees and guides UCSF’s visual storytelling team of at least 4 creative FTEs; and directs and manages a network of freelance design resources. The Director brings an energetic, can-do attitude and a high level of initiative and drive to inspire others through original and aspirational brand executions. As the chief creative advisor for senior leaders and partners, they deliver solutions that build cohesiveness for the brand family while celebrating individual expression. They are a dynamic, resourceful, driven creative collaborator – balancing hands-on work with directing and managing others. Calm under pressure, they are an adaptive, flexible team player and have a high degree of comfort working through ambiguity in a deadline-driven environment.
Responsibilities include, but are not limited to:
The Creative Director recommends changes to policies and practices, both at the department and at the enterprise level. They identify risks and respond accordingly, provide priority setting and workflow analysis. This role analyzes and resolves problems, interprets policies (e.g., fiscal management, HR, contracts and grants, resource management in defined areas) and demonstrates solid subject matter knowledge. They exercise judgment within defined procedures and policies to determine appropriate action.
As a member of the Office of Communications’ (OOC) broader leadership team—the Communications Leadership Council—the Director is a generous and collaborative leader who can create alignment in a decentralized, matrixed environment, and can influence outcomes by means of vision, credibility, and domain expertise independently of positional authority. They must be a person of integrity whose beliefs and actions align with, and advance, UCSF’s mission, PRIDE values, and stated policy goals, including its strong commitment to diversity, equity, inclusion, and anti-racism.
To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
Department Description
As UCSF’s enterprise communications team, the Office of Communications provides comprehensive and coordinated leadership in planning, creating and implementing integrated strategies across all media to foster increased awareness and support of UCSF’s mission, vision, accomplishments and strategic priorities among its diverse internal and external constituencies. It serves as the official voice of UCSF to regional, state, national and international news media. In the midst of significant expansion, the OOC is adding new capabilities and staff in order to better serve the growing needs of UCSF’s mission and strategic initiatives.
UCSF’s Brand Strategy unit defines, drives and promotes UCSF’s brand platform, brand family and story to be meaningful, differentiated and salient. It creates and shapes content to deliver experiences consistent with UCSF’s brand promise. It cultivates new audiences, fostering and deepening engagement to promote preference. And it leads enterprise alignment and orchestration, governance and best practices at the enterprise brand level.
Required Qualifications
Preferred Qualifications
About UCSF
The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world’s leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells.
Pride Values
UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values.
In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu
Join us to find a rewarding career contributing to improving healthcare worldwide.
Equal Employment Opportunity
The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Job Type: Full-time
Pay: $101,300.00 - $192,300.00 per year
Benefits:
Schedule:
Ability to commute/relocate:
Education:
Experience:
Work Location: One location
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