Paid Search Marketing Senior Associate

This hybrid position requires two days per week in our local hub office of Denver or Austin.

You've got goals, and you're energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you're not afraid to embrace your creativity and take risks that have the potential to move the business forward.

• The Paid Search Marketing Senior Associate will be responsible for managing Search, Performance Max, Demand Gen, and YouTube campaigns across multiple markets for all Udemy learning products.
• You will play a vital role in the day-to-day management of multiple accounts on Google, and Bing, including managing program pacing towards monthly and quarterly targets as well as altering the program to improve revenue generation and efficiency.
• You'll also contribute to shaping global paid advertising strategy as search advertising continues to evolve and change, and new campaign types and tactics are made available.

• Manage, optimize, and report on the performance of between 2-5 geographic accounts ("portfolios") in Google Ads or Microsoft Ads that include search, image, and video campaign types
• Monitor and manage your program pace to a budget target in the range of $1-3 million per quarter while optimizing for customer LTV (CLTV) ROI targets in all assigned portfolios
• Manage the implementation of key recurring processes such as analyzing and reporting on Quality Score, reviewing campaigns for optimization opportunities, analyzing auctions for competitor behavior, producing new copy using generative AI tools like OpenAI and Grammarly, and developing new image assets using tools like Canva
• Develop creative briefs to source, scope, and launch creative in partnership with our internal creative operations teams and external creative agencies
• Implement localized or translated creative and messaging across managed portfolios where required

• Bachelor's degree or equivalent
• 4 years of work experience in performance marketing, mainly through search, performance max, Discovery, Demand Gen, or YouTube channels
• Experience managing Paid Search campaigns spending at least $250K per month while maximizing KPIs such as new user revenue and channel profitability
• Experience using Google Ads & Bing Ads Editor
• Experience using basic data analytics tools such as Excel and Google Sheets and advanced data analytics tools such as Tableau (preferred), Looker, and Mode
• Familiarity with exporting custom 1st party audiences through tools like HighTouch (preferred) or Liveramp
• Strong communication skills and an outstanding capacity for cross-functional and cross-organizational collaboration, particularly through detailed documentation or polished presentations
• A clear passion for changing lives through learning, including any experience working in the education industry or for education clients

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.
  
  
• Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
  
• Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
  
• We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:

• Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
• HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
• Transgender Benefits: Expanded medical coverage for gender-affirming care
• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full pay
• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
• Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
• Charitable Giving: Corporate charitable match for eligible nonprofits and charities
• Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
• Holidays: Twelve paid holidays throughout the year

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