Community Relations Representative

The Community Relations Representative is responsible for representing Lincoln Trail Behavioral health System and its services provided to the community; His or Her primary goal will be to increase facility referrals while minimizing competitive threats and customer dissatisfaction. Travel is required.

Lincoln Trail Behavioral Health System is a 140-bed hospital offering inpatient services for female adolescents, adults, older adults, military/veterans and their families.  Since 1986, Lincoln Trail Behavioral Health System has been providing quality mental health, substance use and co-occuring treatment to individuals and families throughout our region. 

Universal Health Services, inc. (UHS) is one of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues exceeding $11 billion in 2019. In 2020, UHS was again recognized as one of the World’s Most Admired Companies by Fortune on the Fortune 500; and recognized in Forbes ranking of America’s Top 500 Public Companies. Headquartered in King of Prussia, PA, UHS has over 90,000 employees and through its subsidiaries operates 26 acute care hospitals, 328 behavioral health facilities, 42 outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located in 37 U.S. states, Washington, D.C., Puerto Rico and the United Kingdom.

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Notice

At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skillset and experience with the best possible career path at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you are suspicious of a job posting or job-related email mentioning UHS or its subsidiaries, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449.

Position Summary:

The Community Relations Representative serves as the liaison between the facility, the community and referring agencies. The Community Relations Representative is directly responsible for creating demand for the facility’s services thorough the effective application of ethical marketing principles and sales methods. Their primary goal will be to increase facility referrals while minimizing competitive threats. Key objectives are to inform, educate and communicate our programs and services to hospitals, physician offices, mental health professionals, outpatient centers, social service organizations, court systems and other referral sources as designated. This position directly reports to the Director of Business Development at Lincoln Trail Behavioral Health System.

The Community Relation Representative is responsible for the implementing the facility’s strategic sales plan, enhancing the facility’s brand/image, effectively managing their assigned territory and accounts, and works to achieve the facility’s business development goals. The Community Relations Representative must be able to demonstrate tact, resourcefulness, patience and dedication.

This position involves daily travel in a defined geographic territory to meet with contacts with primary referral sources including hospitals, crisis centers, psychiatrists, psychologists, mental health and substance use professionals, other physicians, and other community resources. Contributes to the analysis of facility’s competitors within territory including programs, bed availability, SWOT, go-to-market strategy and, parent company, if applicable.

Hours are based on departmental and facility needs and may include day, evening and weekend hours, as directed by the Director of Business Development.

Education and/ or experience: A Bachelor's Degree in a marketing, business, or related field required.

Experience: Minimum of three years experience in health care business development/marketing environment with measurable business development results, and a knowledge of psychiatric and chemical dependency treatment principles.

Essential Duties and Responsibilities:

• Generating calls into the facility for all program service lines thorough the effective application of ethical marketing principles and sales methods.
• Develops and maintains an updated profile of assigned accounts with current activity.
• Effectively maximizes field-based time while maintaining a daily average of 8-10 individual, face-to-face contacts with assigned referral sources concerning facility programs, philosophies of treatment, and clinical outcomes and satisfaction data.
• Accurately qualifies accounts as A, B, or C for business potential.
• Develops a strategic plan on a quarterly basis to implement within assigned territory.
• Utilizes industry, competitor and census data/information to identify markets and customers within territory to develop business.
• Exhibit at local conferences/trade shows to promote service lines and execute customer contacts.
• Attends and actively participates in the Business Development team meetings and provides appropriate marketing reports, updates, and Service Recovery opportunities to the Director of Business Development on a timely basis.
• Demonstrates ability to develop and communicate appropriate sales messaging for each program offered and for each target audience.
• Responsible for maintaining up-to-date information in MedSeries 4/MIDAS/MEDIK, including daily/weekly required documentation and accurate account information.