Email Marketing Specialist

Job Description

Primary responsibilities include :

• Designing and implementing direct email marketing campaigns.
• Collaborating with the Marketing team to ensure brand consistency.
• Ensuring emails follow industry policies and best practices.
• Distributing emails using automation software (MailChimp & HotSol).
• Developing mobile-friendly email templates.
• Proofreading emails for clarity, grammar, and spelling.
• Enhancing existing email templates with graphics, personalization, and advanced features.
• Ensuring prompt and accurate communication with clients and internal teams.
• Writing newsletters on company-wide updates.
• Identifying target audiences to support the growth of our email lists.
• Creating email databases and segmentation for lead generation.
• Purging non-deliverable email addresses and opt-outs.
• Reviewing former campaigns to determine areas of improvement and strength.
• Analyzing campaign performance and suggesting improvements.
• Sharing statistical analysis and reports with management.
• Conducting market research to better comprehend prevailing consumer behaviors.

Email Marketing Specialist Requirements :

• Hands on experience with HTML and content management systems
• Proven experience to create high impact campaigns with responsive email design
• Prior database management experience, preferably in a similar role.
• Familiarity with pertinent automation and performance evaluation software.
• Excellent project management skills specific to marketing.
• Outstanding copywriting and copyediting abilities.
• Ability to harness collaboration to produce well-crafted content.
• Prior database management
• Familiarity with basic Office software (Gmail / Outlook, Word, Excel)
• Familiarity with setting up and maintaining drip marketing campaigns
• Excellent project management and task organization skills
• Strong collaborator, detail-oriented and self-driven
• Strong verbal and written communication
• An ability to work under tight deadlines

Qualifications :

• Bachelor's degree in : Marketing, Communications, Public Relations, Business Administration, or 1 year of work experience in an email marketing role.
• Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously.
• Proficiency in written and verbal communication, with excellent attention to detail.
• Proficiency in PC or desktop interfaces (Windows & Google Chrome).
• Familiarity with graphic design tools (Canva) is preferred.
• Ability to work independently and collaboratively in a fast-paced environment.
• A proactive attitude and willingness to learn and adapt to new challenges.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status.

We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

To apply please email your resume to [email protected]