Vice President of Sales and Marketing

United Alloy (UA) is the leading brand when to comes to metal fabrication and powder coating. UA produces the highest quality leak-proof metal fuel tanks, reservoirs, skids, frames, chassis, trailers, heavy metal fabrications, and complex weldments. At UA, our culture produces actively engaged people with sustainable results: safety, quality, productivity, and profitability. Each employee acts with a sense of ownership, takes initiative to problem solve, and is committed to the company’s mission, their team, and themselves.

In addition to our ISO 9001 certification, UA has been recognized as a WBENC woman/minority owned business. While we’re proud of these distinctions, one credentials stand above all others: our extensive list of long-term satisfied Fortune 500 OEM customers.

Reports To: President

SUMMARY:
We are seeking a dynamic and strategic Vice President of Sales and Marketing to spearhead our efforts in driving revenue growth and brand recognition. The ideal candidate will bring a comprehensive understanding of the custom fabrication and powder coating industry, complemented by a proven track record of successfully integrating sales and marketing strategies. In this newly created role, you will have the opportunity to be a key driver in United Alloy's continued growth!

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Develop and implement an integrated sales and marketing strategy aligned with overall organizational goals.
• Leverage extensive knowledge of the custom fabrication and powder coating industry, as well as market insights, to identify opportunities, and inform decision-making and guide market positioning for large OEMs.
• Drive revenue growth through effective sales initiatives and strategic marketing campaigns.
• Lead, inspire, and manage the sales and marketing teams to achieve collective and individual goals.
• Foster a collaborative culture that encourages cross-functional teamwork and innovation.
• Define and enhance the company's brand image to resonate with the target audience.
• Implement branding strategies that differentiate the company in the market and build brand equity.
• Cultivate and maintain strong relationships with key decision-makers at large OEMs.
• Develop customer engagement programs to ensure ongoing customer satisfaction and loyalty.
• Oversee the development and execution of both digital and traditional marketing campaigns.
• Utilize digital platforms, content marketing, and social media to enhance brand visibility and generate leads.
• Streamline the sales process for efficiency and effectiveness.
• Collaborate with the sales team to create compelling sales collateral, presentations, and proposals.
• Conduct market research and analysis to identify trends, competitive landscape, and emerging opportunities.
• Translate market insights into actionable strategies for sales and marketing teams.
• Establish and monitor key performance indicators (KPIs) to evaluate the success of sales and marketing initiatives.
• Utilize data analytics to make informed decisions and drive continuous improvement.

QUALIFICATIONS:

• Bachelor’s degree in business, Marketing, Engineering, or a related field; MBA is a plus.
• 10 years of experience in a sales and marketing leadership role.
• Proven track record of success in B2B sales within the custom fabrication and powder coating industry.
• Demonstrated experience managing and leading a high-performing sales team.
• Strong analytical and strategic thinking skills.
• Excellent communication and negotiation skills.
• Ability to travel as needed to meet with clients and attend industry events.
• 12 Expected Behaviors of Actively Engaged Person – 100% Responsible, Trustworthy, Team Player, Clear Communicator, Empathy, Humility, Emotional Self-Control, Resolves Conflict Directly, Positive Attitude, Respects Others, Problem Solver, and Agile.

Benefits: In addition to excellent starting wages, we offer a competitive compensation and benefits package as well as numerous perks.

• Medical, Dental, Vision insurance
• 10 Paid Holidays
• Responsible Time Off (RTO)
• 401(k) with company match
• Bereavement Leave, Jury Duty, Military Leave and FMLA
• Life Insurance, STD, LTD, Accidental Death & Dismemberment Insurance, Flexible Spending Account (FSA), and Dependent Care Account
• Tuition Reimbursement
• Key Employee Incentive Program (KEIP)