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Brand Engagement Manager

United Community Housing Coalition
Detroit, MI Full Time
POSTED ON 4/5/2024
Job Description:

As Brand Engagement Manager at UCHC the individual will play a pivotal role in
advancing the organization’s mission by creating and curating compelling and engaging content for all stakeholders. This position is responsible for developing content that informs, inspires, and mobilizes target audiences to support the agency’s cause. The ideal candidate will have a strong passion for storytelling and a deep understanding of nonprofit marketing and communication and the ability to maximize its impact.

Responsibilities include but are not limited to:

Content Creation: (60%)
  • Maintain and execute a content database and calendar to ensure a consistent flow of fresh and relevant content.
  • Collaborate with subject matter experts and team members to gather information and insights for content creation.
  • Ensure all content is well-researched, accurate, and meets established quality and branding standards.
  • Work with the team to enhance content performance, conducting A/B testing and analyzing results.
  • Ensure that content is visually appealing and utilizes multimedia elements effectively.
  • Collaborate with team members to repurpose and adapt content for different mediums and audiences.
  • Proven ability to deliver the highest quality results while paying strict attention to detail.

Digital Marketing: (40%)
  • Assist development and execution of a comprehensive brand strategy that aligns with UCHC goals and values.
  • Create engaging and persuasive content through social media posts, email campaigns, blogs, and other platforms with the goal of increasing UCHC’s media presence.
  • Implement SEO strategies and monitor website traffic and engagement metrics, identifying opportunities for improvement and optimization.
  • Keep track of agency’s promotional needs and compliance requirements
  • Engage with the community by responding to comments and messages and fostering online discussions.
  • Assist coordination of fundraising campaigns and events, including online donation drives, crowdfunding initiatives, and peer-to-peer fundraising efforts.
  • Perform other administrative tasks and general support for the department as assigned by Development Director, Chief Operating Officer, and/or Executive Director.

Requirements:

Successful candidates will believe in UCHC’s mission.

Additionally:
  • The position requires proof of an associate or bachelor’s degree (Marketing, English, or related field) from an accredited institution or an equivalent combination of education and relevant work experience.
  • Three years of related work experience; digital marketing specialist or similar role.
  • Understanding of marketing elements (including traditional and digital marketing such as social media) and market research methods.
  • Demonstrated experience in marketing data analytics and tools.
  • Resiliency: Ability to view content that may be offensive with understanding.
  • Ability to be self-motivated and to work independently or part of a team.
  • High degree of professionalism, ethics, and integrity.
  • Excellent interpersonal, verbal, and written communication skills.
  • Solid computer skills including MS Office, marketing software (i.e., Abobe Creative Suite), and applications (i.e., Web analytics, Google Adwords), Outlook, Justice Server.
  • Knowledge of HTML, web development tools desired.

Job Specifics:
  • This is a full-time position with benefits. Hourly rate commensurate with experience. Schedule: 9:00 a.m. - 5:00 p.m., Monday-Friday. Overtime is paid upon prior approval.
  • Expected start date: ASAP. Applications are now being accepted and reviewed.

Employment Benefits:
  • Medical, dental, vision, short-term disability, long-term disability, and group life.
  • Generous PTO program.
  • Generous holiday program.
  • A focus on work/life balance.

About the Organization:

The United Community Housing Coalition (UCHC) is a nonprofit comprehensive housing assistance organization that has provided a variety of housing-related services to Detroit's low- income residents since 1973.

UCHC has worked with tenants, homesteaders, homeowners, the homeless, community organizations rebuilding neighborhoods and providing affordable housing, religious, civil rights, labor, and housing advocacy organization to improve, preserve and expand affordable housing opportunities for low-income Detroiters.

Because of its long history and significant expertise as a comprehensive housing services provider in Michigan, UCHC is frequently asked to provide advice to other organizations in communities across southeast Michigan.

All services are provided to income-eligible families and individuals free of charge.

The United Community Housing Coalition provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, United Community Housing Coalition complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, placement, promotion, and termination. Consistent with state and federal laws, UCHC is committed to maintaining a workplace free from the abuse of drugs and alcohol.

Salary.com Estimation for Brand Engagement Manager in Detroit, MI
$103,278 to $139,237
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