Media Internship

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability, accessibility and inclusion. As a nonprofit association, our work and our team are driven to act for the good of the game. The USGA’s headquarters are located in Liberty Corner, NJ, with a recently opened campus in Pinehurst, NC. For more, visit usga.org. 

About this role: 

The Media Intern will be responsible for supporting the marketing team’s paid media efforts. As it relates to paid media, this intern will support the team in executing digital marketing campaigns that promote a variety of the USGA’s products, services and initiatives. This includes internally supported marketing campaigns as well as campaigns that are planned and executed by the USGA’s media agency of record. They will also support media buys with our endemic media partners. The Media intern will also help coordinate email marketing efforts, including developing Victory Club emails, daily “know before you go” emails to ticketed fans during championships, and assisting with the development of email campaigns with third-party vendors. Additionally, the intern will play a key role in developing creative briefs and working with the creative services team to support the USGA’s marketing campaigns.

In addition to these core competencies, the intern will also support other projects that relate to planning for the USGA’s broadcast media assets as well as executing USGA corporate partner and endemic media marketing plans.

This role will maintain a broad view across digital performance marketing levers including affiliate marketing, search marketing, programmatic and social media advertising. The intern will be expected to not only help execute these tactics but use their analytical and organizational skills to report on these campaigns.

What you'll do:

Paid Campaign Management

Support paid marketing campaigns across multiple digital channels, including social media, SEM, affiliate and display. Act as liaison with account directors, internal departments, creative team and agency. Create and manage timelines and project delivery; identify audiences and segmentation. Craft marketing content including email copy, Google search content, social media ads, banner ads and other retargeting efforts. Partner with creative services and account leads to craft assets, A/B test, evaluate and optimize for best results. Identify new opportunities for growth, focusing on critical metrics for USGA products, tickets, handicap registrations, new audience growth, and engagement.

Reporting

Analyze marketing campaign performance and trends. Produce and present reports to understand effectiveness, and showcase the marketing team’s efforts and ROI on a predetermined cadence. Identify successes and areas to improve, set benchmarks for future campaigns and share findings across departments.

Where you'll be: 

• This role will be based at our Liberty Corner, NJ campus on a hybrid schedule. Employees are expected to spend 3 days per week working in the office, between Monday - Thursday.

What you bring:

• Currently pursuing a Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Junior or Senior standing is preferred.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Excellent organizational and time management skills.
• Attention to detail and ability to multitask.
• Willingness to learn and adapt to new technologies and systems quickly.
• Creative thinking and problem-solving skills.
• Strong understanding of the sports and golf landscape, especially on social media
• Familiarity with influencer marketing especially as it relates to creators focused on golf content
• Ability to work independently and as part of a team in a fast-paced environment.
• Positive attitude and eagerness to learn.
• Analytical skills to interpret data and draw insights.
• Familiarity with social media platforms and digital advertising platforms (Meta ads, Google ads, Twitter ads, YouTube ads, CTV, etc.)
• Familiarity with Customer Relationship Management (CRM) software platforms such as Salesforce or HubSpot is preferred.
• Basic understanding of Google Analytics.

The USGA is an equal opportunity employer. Our organization believes we are stronger by embracing our diverse backgrounds and perspectives, promoting equity so all teammates can excel and grow in their careers, and fostering experiences to drive inclusion in our workplace and game. Golf is a game for everyone, and you are always welcome.