Associate Marketing Director, Member Loyalty - Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us and start doing your life's best work.(sm)

Individual and Family Plans (IFP) is a growing business within UnitedHealthcare. Be a part of the marketing team responsible for creating and delivering marketing strategies and materials to drive growth and retention in our Individual and Family Plans business. The Member Loyalty Associate Marketing Director is responsible for the management of our member engagement marketing communication strategy, as well as ongoing operational triggered communications. This role will be responsible for partnering with core functions within the IFP marketing, product, operations, and clinical teams to deploy operational and member engagement campaigns and initiatives to improve the overall member experience and meet targets to retain existing membership. The ideal candidate will thrive in a highly matrixed work environment with a high degree of individual responsibility and solid collaboration skills.

You’ll enjoy the flexibility to work remotely* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

Lead member marketing strategies - including initiatives centered specifically around engagement, care and claims, payments to improve the overall member experience
Create, manage, and execute member facing materials and campaigns
Help improve and promote the tools and resources provided through the digital member experience - including but not limited to the member portal
Produce impactful, action - inspiring content and campaigns that drive outcomes through a digital first mentality
Partner with the member experience teams at the UHG, UHC and individual business segments
Analyze current measures to prioritize initiatives and determine ROI opportunities
Be a representative for IFP member-facing marketing and communication initiatives
Have a deep understanding of the available benefits, programs and tools that can be utilized to improve the member experience
Lead cross-functional partners on the IFP team on programs and initiatives designed to improve the member experience and overall drive revenue.
Serve as the lead for all new plan implementations from the member perspective
Report out to leaders on the results of initiatives and programs

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

BA/BS or equivalent experience
8 years of member marketing experience in a complex, matrix organization
3 years of direct team management experience
Experience overseeing and executing on timelines and deliverables
Experience in fast-paced, complex project management, and an ability to juggle shifting timelines and priorities
Intermediate or higher level of proficiency in Word, Excel, Outlook and PowerPoint
Track record of establishing effective cross-functional partnerships and relationships at all levels in a highly collaborative environment
Proven outstanding communication skills (persuasive written, oral, and presentation skills)
Proven able to balance strategic thinking with the urgency to drive work forward
Proven ability to adapt quickly to changes in work direction and pivot work accordingly
Proven ability to develop creative solutions to complex problems
Proven team player with solid ability to form working professional relationships

Preferred Qualifications:

MBA
Health care industry experience
Experience in a Start-up / Growth business
Experience in Multicultural Marketing
Fluent in Spanish language

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)

California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $101,200 to $184,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

•All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.







Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.