VP, Sales

Position Title

Director/VP, Sales

Reports To

President

Location

Bristol, IN

The Company

At Barletta, we build boats that change people’s lives. Our goal is to be the leader in quality as well as owner and dealer-partner satisfaction.  We care deeply about delivering the best product and experience and start that journey by attracting and maintaining the best talent in the industry.  

Barletta is part of Winnebago Industries, Inc. a leading U.S. manufacturer of outdoor lifestyle experiences under the Winnebago, Grand Design, Chris-Craft, Barletta and Newmar brands. The Company builds quality motorhomes, travel trailers, fifth wheel products and boats with multiple facilities in Iowa, Indiana, Minnesota and Florida. 

Primary Objective

In partnership with the Barletta leadership team, deliver Sales strategies and results that align with the business goals and values of our brand.   Be a driver for future generation product and help lead the PD team toward what’s next at retail.  Be a forward thinker for sales strategies in a changing retail environment.  Cultivate dealer relationships at the highest level.  Be a leader, by example, for the sales team members.  

Areas of Responsibility

• Deliver wholesale and retail sales results that meet and exceed our market goals.
• Drive the standard for Barletta Quality through (but not limited to) standard setting, internal communication, product audits and product development changes. 
• Maintain and leverage the Barletta culture. 
• Lead innovation and discipline in Product Development.
• Develop internal relationships at all levels of the organization and be a strategic thought partner. 
• Partner with leaders to support and enhance next generation strategies across the organization.
• Lead sales team by example and provide ongoing coaching and development to the sales staff. 
• Have a deep understanding of all regional markets and continue to build out the best dealer body by fostering and maintaining dealer relationships in all markets. 
• Be a leader in digital transformation and the future of retail.
• Own all dealer communication and messaging.
• Resolve escalated issues arising from sales and coordinate with other departments.
• Foster relationships across the industry.
• Extensive travel to maintain dealer relationships with onsite visits, product training and relationship review.  
• Produce, manage, and negotiate the terms of all sales events including dealer meeting, training sessions, boat shows and other events.   
• Be an industry best retail salesperson at boat shows and set the standard for manufacturer support at shows and dealer events.  We WIN in the trenches at shows.  
• Read the market and react with sales incentive and promos.
• Develop and maintain robust Lead Management systems.
• Develop and execute industry best sales training.
• Manage dealer lot inventory for healthy penetration.
• Develop and maintain world class competitive product comparisons.
• Perform other sales related projects and priorities as needed.
• Public Company SOX compliance.

Critical Competencies

• Self-aware, self-motivated, humble leader who puts “people first”, and has a servant leadership mindset.
• Curious and disruptive- always looking for opportunity.
• Bias for action and execution.
• Maintain a retail customer focused and dealer centric sales strategy.
• Strong understanding of the wholesale cycle.
• Strong understanding of retail and how to support sale growth strategies.
• Demonstrated ability to build and foster relationships and collaborate with others at all levels. 
• Excellent written and verbal communication skills; ability to communicate effectively with and influence a variety of audiences.
• Ability to think critically, recognize connections, and translate goals into action.
• Ability to use strong judgment to make choices in alignment with strategy and company culture/values.
• Flexibility and adaptability; comfortable operating with minimal direction and thrives in a dynamic and fast-paced environment.
• Track record of delivering great results and driving continuous improvement.
• Strong project management and organizational skills.
• Ability to work effectively in high-pressure situations that require sound decision making and may involve confidential or sensitive matters.
• Ability to identify strategic solutions based on understanding challenges and leveraging data and analysis.  
• Willingness to travel extensively and support boat show season.
• Deep understanding of the sales process.

Education and Experience

• Bachelor's degree in business or related field.
• 10 years of progressive experience across all aspects of high-ticket sales, including experience leading a team.
• Significant experience in the marine or RV or automotive space a plus.
• Proficient with Microsoft Office.
• Ability to travel extensively (at least 50% ).