Digital Content Manager - 015234

NOTE: With limited exceptions, our company is requiring all employees to be vaccinated against COVID-19 by Jan. 1, 2022. We also currently mandate vaccinations for employees who enter our buildings. Please keep this in mind when applying for positions at our organization.

Summary:

The Digital Content Manager supports the Health Plan’s digital strategic initiatives by developing a digital content roadmap, managing a centralized digital editorial calendar to provide content visibility to key stakeholders, and creating digital content style guidelines. The incumbent will also write transactional messaging and digital tool copy, as well as reviewing and/or editing content submitted or contributed from business partners, ensuring that all digital content maintains consistency with standards and helps us drive and meet search engine optimization (SEO) objectives.

Essential Responsibilities/Accountabilities:

• Create and edit content as needed for digital projects; this individual will write mostly non-marketing content including user interactions, instructional content for digital tools, and transactional messaging scripts

• Develop a universal content taxonomy to be standardized and implemented across systems

• Create and manage a digital content style & standards guide

• Act as content management system expert consultant with internal teams, educating on processes and best practices

• Responsible for conducting digital content audits, gap analysis, and optimizing content

• Collaborate closely with the Brand Strategy & Integrated Marketing Team to ensure all digital content meets marketing and brand standards

• Understands principles of optimizing content for search; builds and leads approach to SEO and provides actionable channel insights to drive long-term results

• Develop digital content calendar and manage implementation to ensure pipeline of approved content

• Establish messaging framework for transactional digital push messaging (i.e., notifications, alerts, outages, etc.)

• Evangelize and educate relevant teams on digital content best practices

• Ensure available content is properly leveraged throughout the organization

• Perform keyword research to identify content opportunities by vertical segment

• Regularly interfaces with digital/agile Domain Product Owners (especially Digital Domain) to understand content needs and manage dependencies within integrated projects

• Analyze content performance to identify trends and insights to optimize content strategy

• Identify key metrics required to evaluate content performance

• Assess and report the effectiveness of content efforts by channel

• Works with stakeholders throughout the company to create product plans, and roadmaps.

• Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values, adhering to the Corporate Code of Conduct and leading to the Lifetime Way values and beliefs.
• Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
• Regular and reliable attendance is expected and required.
• Performs other functions as assigned by management.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, journalism or related field required. In lieu of degree, a minimum of eight (8) years of relevant experience required.

• A minimum of five (5) years of experience in a position producing digital content, specifically non-marketing transactional content focused on user experience.

• A minimum of two (2) years’ proven SEO experience.

• Experience working with agile teams preferred.

• Experience with content management systems required; experience with LifeRay digital experience platform preferred.

• Self-motivated, able to analyze problems and identify solutions with minimal direction, flexible, able to meet deadlines, and work well in a fast-paced, high volume team environment.

• Ability to prioritize work components and define objectives

• Critical thinking and analytical approach to providing solutions

• Attention to detail, diligence and dedication

• Strong interpersonal, verbal and written communications and organizational skills.

Physical Requirements

• Must be able to travel independently between the health plan regions

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The Lifetime Healthcare Companies aims to attract the best talent from diverse socioeconomic, cultural and experiential backgrounds, to diversify our workforce and best reflect the communities we serve.

Our mission is to foster an environment where diversity and inclusion are explicitly recognized as fundamental parts of our organizational culture. We believe that diversity of thought and background drives innovation which enables us to provide leading-edge healthcare insurance and services. With that mission in mind, we recruit the best candidates from all communities, to diversify and strengthen our workforce.

OUR COMPANY CULTURE:

Employees are united by our Lifetime Way Values & Behaviors that include compassion, pride, excellence, innovation and having fun! We aim to be an employer of choice by valuing workforce diversity, innovative thinking, employee development, and by offering competitive compensation and benefits.

In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.

Equal Opportunity Employer