Digital Writer

About Universal Health Services

One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues were $13.4 billion in 2022. During the year, UHS was again recognized as one of the World's Most Admired Companies by Fortune; and listed in Forbes ranking of America's Largest Public Companies. Headquartered in King of Prussia, PA, UHS has approximately 94,000 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. states, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com

Position Summary:

Researches, writes, builds, updates and maintains content for network and facility websites across Foundations Recovery Network, the company's addiction services division. Regularly refreshes content to optimize search authority and engage audiences including consumers, alumni and referral sources. Contributes to a wide array of copywriting tasks - including websites, email newsletters, digital advertising and integrated campaigns. Partners with facility CEOs, facility Directors of Business Development and Addiction Services team including Call Center to align messaging for traffic acquisition strategies with the goals and objectives of each facility and the overall business. Engages with Web, SEO, Digital Media/PPC and Social Media teams to align campaign strategy, share insights, and ensure integrated presentation to consumer audiences.

Benefit Highlights

* Challenging and rewarding work environment

* Competitive Compensation & Generous Paid Time Off

* Excellent Medical, Dental, Vision and Prescription Drug Plans

* 401(K) with company match and discounted stock plan

* SoFi Student Loan Refinancing Program

* Career development opportunities within UHS and its 300 Subsidiaries!

Required Knowledge:

• Bachelor's degree, preferably in marketing, communications, advertising, journalism or related field.
• 3 years of experience in a professional environment, such as hospital/healthcare marketing, email marketing, and/or advertising (digital and print)
• Behavioral health / addiction treatment experience preferred
• Best-practice Website copywriting techniques and standards
• Familiarity with website structure, navigation and layout and a familiarity with Search Engine Optimization (SEO) techniques.
• Familiarity with Microsoft Office and familiarity with Adobe Creative Suite.
• Experience using a Content Management System (CMS) such as WordPress, Umbraco or Drupal (programming ability not required). Working knowledge of HTML is preferred.

Skills:

• Excellent writing skills and the ability to write about complex subjects in a way that is interesting and easy-to-read for the average website user.
• Strong time management skills
• Ability to handle many concurrent tasks/projects and remain accurate and detail-oriented.
• A flexible and collaborative work style, with the ability to take direction and work independently.

Schedule: Monday through Friday- In office 3 days

Education:

Bachelor's Degree.

Essential Job Duties:

• Researches, writes and edits new website content for variouswebsites email newsletters, digital ads, and other related channels
• Reviews and updates existing website content on a consistent basis, based on search engine results, changes to programs and services, and integrated campaigns.
• Collaborates with complementary Marketing functions to ensure alignment and integration. Engages in ongoing feedback loops to understand patterns and continually optimize program for increased effectiveness.

EEO Statement:

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Notice:

At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skillset and experience with the best possible career path at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you are suspicious of a job posting or job-related email mentioning UHS or its subsidiaries, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449.