Marketing Representative

The College of Pharmacy is seeking a resourceful and dynamic individual to fill the role of a Marketing Representative. As the successful candidate, you will develop and direct marketing campaigns on behalf of the College of Pharmacy. You will draft and publish marketing materials and assist with promoting College events. You will raise awareness and improve engagement, helping to share the College of Pharmacy's story with the world. You will coordinate with our student recruitment efforts and help manage the College's public image and brand.

The successful candidate will be prompt, organized, and a self-sufficient learner who has a proven track of meeting deadlines. They will be able to interact with a variety of audiences in a professional matter with demonstrated emotional intelligence and cultural sensitivity.

Duties and Responsibilities Include

• Develop, execute, and maintain the College of Pharmacy's marketing plan.
  
• Engage with stakeholders, documenting narratives, creating compelling content for promotional materials; distribute across various mediums including social media, web, email, brochures, media guides, programs, etc.
  
• Generate SWOT analysis, assessing market competition and opportunities. Determine target demographics to expand PharmD enrollment, collaborate with Pharmacy education recruitment.
  
• Manage brand identity utilizing brand assets: vector files for logos, color swatches, textures, etc.
  
• Represent the College of Pharmacy as a liaison and collaborator with the UNM Health and Health Sciences Marketing and Communications (MarCom) office; coordinate use of shared MarCom resources for College of Pharmacy activities and events, ensure equal access and visibility for the College of Pharmacy amongst UNM marketing materials.
  
• Establish and maintain data management and tracking systems to improve marketing efforts, regularly report to leadership on marketing activities.
  
• Retrieve quotes for, and purchase promotional materials, ensure all College of Pharmacy marketing and promotional materials comply with UNM branding requirements and stay within budget.
  
• Assess program effectiveness, user experiences across web and social platforms, measuring reach and impact across intended audiences, implement necessary changes for improvement.
  
• Serve as a public facing contact for marketing requests of the College of Pharmacy and maintain communication with University and College internal and external constituencies.
  
• Generate communication materials.
  
• Other duties as assigned.

• If this position is assigned to the Athletics Department, either administratively or functionally, compliance with all NCAA rules and regulations is required.

Bachelor's degree; at least 1 year of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

• Bachelor's degree in Marketing, Communications, or related field.
• Capable of submitting a professional cover letter and resume.
• Experience in collaborative environments, managing the expectations of a team of stakeholders
• Generating digital content in Adobe Creative Cloud (InDesign, Illustrator, Photoshop, etc.)
• Photography or Videography editing
• Social media campaigns including content creation, user engagement, and release schedules for content across social media platforms, use of analytics reporting.
• Experience with team-based, multi-platform social media and/or email management applications such as Hootsuite, Sprout Social, Constant Contact, Mail Chimp, etc.

Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, to submit an application.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit . Refer to for a definition of Regular Staff.