Enrollment Counselor

Summary: Provides professional level knowledge, advice, and coaching to students and prospective students regarding the institutional student admissions process for online bachelors, masters, doctoral and certificate programs.

Essential Functions

Interprets rules, regulations, procedures and policies to students and outside agencies.

Answers questions in person, via email, faxes and over the telephone regarding program information, admissions requirement and process.

Disseminates information to prospective students and other interested persons regarding programs, enrollment requirements, policies and procedures. This involves understanding and being literate in all program aspects of over twelve programs, both undergraduate and graduate.

Makes decisions requiring initiative and judgment in responding to individual student needs; uses discretion in finding solutions, and works independently on significant matter.

Tracks student progress in recruitment pipeline and monitors students’ academic information and curricula.

Maintains and records admission information and any communication to student into database.

Oversees the application process from receipt of application to admitted.

Review student transcripts for eligibility to online programs. Requires an understanding of all aspects related to transcript evaluation, admissions standards and criteria and its legislating policies.

Compares and contrasts the student’s transcript to online program course carousel and develops personalized advising scripts related to the student’s progression through the program.

Creates and executes communication plan to prospective students; sends correspondence. This communication plan includes every aspect related to admissions and program information. Requires the ability to understand an abundance of program and university information.

Assist in the planning of recruitment events. In addition, participates and manages various local recruitment events throughout the year.

Composes, prepares, proofreads email communication, reports, and other complex documents; files correspondence and other reports; acts as custodian of university documents and records.

Works closely with the department administrative staff to analyze enrollment trends and assigned recruitment and retention goals. This includes ensuring that key performance indicators are being met and adjusting accordingly. This may include working with staff to develop webinars and other alternative means of meeting program recruitment goals.

Develops appropriate strategies, assess effectiveness and adjust strategies as necessary.

Utilizes database tools to efficiently track each interaction and the progress of all assigned leads.

Achieves daily efficiency metrics pertaining to speed to lead, call volume, talk time, first time contacts, and new applications as established by department policies.

Communicates industry trends, quality of leads, and program updates for appropriate cross-functional and departmental team members.

Actively participates with preparation in weekly meeting rhythms to discuss performance data, prospective applicant concerns, and creative solutions to enhance team performance.

Conducts a self-audit to ensure efficiency and consistency of database.

Implements an email cultivation strategy designed to re-engage leads that have fallen to inactive statuses.

Maintains a minimum standard database audit of scores.

Ensures customer satisfaction by understanding student needs, analyzing customer feedback and implementing appropriate improvement initiatives.

Assist with the coordination and occasional supervision of the recruitment unit, including oversight of assigned staff when requested by the center supervisor.

Develops and nurtures relationship with students, faculty, staff and other community members.

Serves as liaison to several University departments or administrative areas.

Maintains a high degree of confidentiality on all of the sensitive information this position is privy to.

Works in collaboration with department administrative staff, program directors, academic advisors, and other campus officials.

Knowledge of all Microsoft Office software.

Comply with all State and University policies.

Other duties may be assigned.

Supervisory Responsibilities No supervisory responsibilities.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Required Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education: Bachelor’s degree from four-year college or university

and

Experience: Three years of experience, related to the statement of duties and responsibilities; or equivalent combination of education and experience. Must have the ability to work well in a fast paced environment and possess excellent acumen.

Preferred Qualifications:

Two to three year’s sales experience (in an outbound calling environment preferred)

• General knowledge of higher education and/or college admissions and recruitment preferred
• Familiarity with student records and customer communications systems such as Banner, Hobsons Radius and Perspective Content
• Experience in a similar role in a higher education setting

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee must frequently stand and walk. The employee must regularly sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must lift and move up to 25 pounds.

The noise level for this work environment is usually moderate.

In keeping with its access, excellence and impact mission, The University of Texas at El Paso is committed to an open, diverse, and inclusive learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.

The University of Texas at El Paso is an Equal Opportunity / Affirmative Action Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, or sexual orientation and gender in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee’s or prospective employee’s right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972.

For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at eoaa@utep.edu.