TrueSport Content Coordinator

TRUESPORT CONTENT COORDINATOR

REPORTS TO: Communications Manager                                   FLSA: Non-Exempt

SUPERVISES: N/A                                                                   Last revised: March 13, 2020

JOB SUMMARY:

The TrueSport Content Coordinator supports the execution of a robust content strategy to increase awareness of TrueSport, maximize content partnership opportunities, and educate and engage audiences in the youth sport community. This role serves as the primary contact internally and externally for the development, maintenance, and distribution of TrueSport’s print and online content.

RESPONSIBILITIES:

• Support the development and execution of a proactive editorial and distribution calendar for TrueSport content (blog content, newsletter, app).
• Coordinate with content contributors, including subject matter experts and contract writers, to solicit content topics, distribute assignments, manage logistics, aggregate and analyze information, and ensure completion by monthly deadlines.
• Write and edit engaging, evidence-based blog content, while ensuring that it is consistent with TrueSport’s Content Guidelines.
• Develop questions and conduct interviews with internal and external stakeholders to create expert and athlete-centric content in various mediums.
• Coordinate with internal staff to support completion of assignments involving graphic design, video, and web.
• Support brand management by reviewing, writing, and providing direction on all TrueSport messaging and content.
• Create and distribute weekly newsletters to TrueSport’s email list. Post and distribute content to external sites and partner platforms.
• Work with internal team members to develop and send content pitches and press releases to relevant media outlets and publications.
• Support existing SEO strategy and help ensure its optimization across all platforms.
• Champion new workflows and tools for the continuous improvement of TrueSport’s digital content and brand presence.
• Maintain current knowledge on trending topics in youth sports to identify and pursue the most relevant topics, mediums, and distribution channels for key audiences.
• Use tools like Meltwater (weekly) to monitor trends and proactively identify media, content, and partnership opportunities for TrueSport and USADA.
• Pitch media on relevant youth sport topics to garner exposure for TrueSport program and associated experts

REQUIRED QUALIFICATIONS:

• BS / BA degree in English, marketing, communications, or a related field; or equivalent and applicable experience
• Minimum of one year experience in writing and/or editing within communications, public relations, journalism, or related field
• Experience writing for different mediums and audiences
• Strong attention to detail and experience adhering to a style guide
• Experience coordinating projects from start to finish on deadline
• Experience managing schedules and editorial calendars with discipline and organization
• Ability to multitask and to work accurately under pressure to meet deadlines
• Strong analytical skills, with the ability to identify trends and opportunities
• Exceptional oral and written communication skills
• Ability to adapt to shifts in program strategies and initiatives
• Moderate proficiency in MS Programs (Word, Excel, PowerPoint, Outlook)
• Must be able to write and edit branded, consistent, and compelling content for various audiences.
• Must have strong organizational skills and the ability to manage a complex, deadline-driven schedule.
• Must be a self-starter and demonstrate the ability to take initiative, yet also work effectively as a member of a team.
• Must have excellent communication skills and an ability to work collaboratively with a diverse group of professionals.
• Must demonstrate a willingness to take risks, learn from failure, and embrace opportunities in order to engage whole-heartedly in the pursuit of aspirational goals.
• Must maintain confidentiality at all times.
• Ability to perform projects and other duties as assigned.

DESIRED QUALIFICATIONS:

• Knowledge of and passion for youth sport
• Experience using MailChimp and WordPress