SEM Specialist II

USIM is a full-service, integrated, media planning and buying agency. We align the most successful and efficient media strategies with the goals of our clients, regardless of channel.

The SEM Specialist II requires 2-5 years of Google Ads experience to create, manage and optimize PPC advertising campaigns on Search Engines, Display Networks and Social Media platforms, including Google Ads, MSN Ads, Facebook Ads, Twitter, Yelp, Instacart, LinkedIn and other networks.

This position requires the ability to follow processes, attention to detail, awareness, and research & problem-solving skills. Candidates must be data-driven and will be administered job-specific custom excel testing during the interview process.

This role has the option of a hybrid schedule (2 days in the Irvine, CA office), or fully remote.

RESPONSIBILITIES:

• Advanced campaign management from proposals through development, testing, execution and completion against client goals.
• Oversee and plan client advertising PPC budgets across vendors, time-scheduled flights, and among programs/services/offerings
• Set and optimize bids at keyword, placement, ad set, device, geographic and other levels
• Keyword, display and social targeting portfolio development and refinement
• Develop effective plans to optimize conversion rates and maximize client ROAS
• Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns
• Implement cohesive testing strategy for each element of campaigns
• Generate accurate and informative periodic internal and external reporting
• Generate internal and external department specific documents and communication
• Help train new employees

QUALIFICATIONS & SKILLS:

• Advanced Excel skills including pivot tables, VLOOKUP's, and macros
• Strong communication skills. Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines
• Problem solving and analytical skills coupled with the ability to act independently across competing priorities
• Strong acumen for applying critical thinking and analytics to formulate and test hypothesis
• Ability to manage multiple projects/campaigns across internal teams

EDUCATION & EXPERIENCE:

• BA/BS degree required
• 2-5 years’ experience in Google Ads