What are the responsibilities and job description for the Social Media & Digital Marketing Manager for Extension position at Utah State University?
Overview:
This position will:
**Document size may not exceed 10 MB.**
Advertised Salary: Commensurate with experience, plus excellent benefits ADA:
A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.
The USU main campus is located in beautiful Logan, Utah; a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.
Executive Director of the Office of Equity Alison Adams-Perlac, alison.adams-perlac@usu.edu, Old Main Rm. 161, 435-797-1266
The Extension Marketing Manager (Marketer II) with an emphasis in social media marketing and digital marketing manages digital marketing and communication, and is the voice of USU Extension on social media. This position is designed to amplify the programs and impacts of USU Extension. This position is also responsible for using free and paid advertising to promote USU Extension events and programs online and on social media channels. This position reports to the Extension and CAAS marketing director.
Responsibilities:
This position is responsible for all social media strategy, creation, management, account growth, advertising, messaging, posting, analytics, and evaluation on USU Extension social media channels (Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.). This position will also be responsible for digital marketing communications including email strategy and web strategy (SEO, analytics, etc.) This position will also train and advise others on social media best practices and monitor and set up county and program Extension social media accounts. They will ensure to follow USU social media policies.
This position will:
- Post daily on Facebook, Instagram and other social media accounts
- Manage Facebook and Instagram ads and boosted posts
- Manage and approves Facebook events
- Respond to DM’s and comment as USU Extension on social media pages/posts.
- Create and manage YouTube and Google display ads
- Create new social media accounts for counties/programs and troubleshoot problems for counties.
- Manage Facebook Business Manager accounts
- Manage Extension’s email campaigns and our email service provider
- Edit and distribute weekly emails to clientele
Responsibilities include, but are not limited to:
- Social media strategies, messaging, advertising, and account management
- Social media paid advertising
- Best practices for posting and maintaining social media accounts
- Training and mentoring those involved in organizational digital marketing efforts
- Digital marketing communications (email strategies, web strategies, etc.)
- Online marketing and retargeting
- Facebook retargeting and the Facebook pixel
- Digital marketing research
- Website user experience
- Website SEO and Google Analytics
- YouTube Channel Optimization and Analytics
- Managing budgets
- Superb client relationship and account management skills
- Flexible work schedule for projects that go beyond 8-5
- Other duties as assigned
Minimum Qualifications:
- Bachelor’s degree plus two years of relevant experience or an equivalent combination of education and experience.
- Excellent writing, editing and communication skills and attention to detail.
Preferred Qualifications:
- Experience with social media business accounts (Facebook, Instagram, Twitter, etc.), digital advertising, content marketing and creating digital marketing campaigns.
- Facebook Ads and Facebook Business Manager
- Experience growing social media audiences
- Google AdWords and Analytics experience
- Personnel supervisory experience
- Online retargeting
Along with the online application, please attach:
1. Resume to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
2. Cover Letter to be typed/pasted at the end of your application
**Document size may not exceed 10 MB.**
Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.
College/Department Highlights:
The USU Extension and CAAS marketing team provides marketing support for 30 offices throughout Utah as well as the College of Agriculture and Applied Sciences and the Utah Agricultural Experiment Station. This award winning team employs graphic designers, writers/editors, marketing managers, web, multimedia and IT professionals.
University Highlights:
Utah State University (USU) was founded in 1888 and is honored to be Utah’s land-grant and space-grant university. USU is a Carnegie RU/H (Research University/High Research Activity) institution with approximately 27,700 students (24,660 undergraduates and 3,040 graduate students) on the Logan main campus. Utah State’s statewide system features eight campuses and 23 education centers and serves all counties in the state with Extension programs. USU offers 114 undergraduate majors, 132 graduate programs, and a variety of innovative stackable associate and certificate credentials. Washington Monthly ranked USU 14th in their national university rankings in 2019 and the 5th best public national university in the nation in 2018. As one of the two premier research institutions in Utah, USU is proud to provide a high-quality education at an affordable price. Additional information about Utah State University can be found here.
A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.
The USU main campus is located in beautiful Logan, Utah; a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.
Notice of Non-discrimination
In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.
The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:
Executive Director of the Office of Equity Alison Adams-Perlac, alison.adams-perlac@usu.edu, Old Main Rm. 161, 435-797-1266
Title IX Coordinator Hilary Renshaw, titleix@usu.edu, Old Main Rm. 161, 435-797-1266.
For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:
U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov
U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov
USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.
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