Social Media Marketing Assistant

Overview

As a social media assistant, you will be a key part of promoting USU Moab. You will use social media to regularly engage our community, current students and potential new students with the information they need. The ultimate goal of this position is to increase awareness of the impact that USU Moab has on our students and our community. Required technology will be provided.

Responsibilities

Social Media Management

• Depict student life in an authentic format by capturing and publishing no less than 3 photos and/or videos per platform (e.g., Face Book, Instagram and YouTube) per week showcasing the Aggie Student Experience including campus event coverage, hands-on education activities, holiday messages, campus and regional landscapes etc.
• Work with regional marketing manager, campus administration, faculty, and staff to develop a calendar of weekly content opportunities that demonstrate campus impact and pitch larger stories for further content development.
• Collaborate with campus staff to respond to questions and comments that arise on the platforms.
• Proactively research, cross promote and engage with (e.g., comment, like, share) relevant content from current students, followers, external pages and partners to increase reach.
• Proactively research and implement social media updates and features to assess and increase relevancy and better engage with students and alumni. (e.g., Instagram & Facebook stories, live videos, swipe up feature, hashtags).
• Create opportunities for students and alumni to engage with the campus by identifying and adding campus groups, job opportunities, events, and reviews, polls, etc. to the Facebook page.
• Identify, create expectations, and work with ambassadors in the community and on campus to highlight their involvement with Utah State University.

Grassroots/Community Relations

• Actively promote USU in non-academic/recruitment related community events to capture Aggie involvement of students, alumni, faculty and industry partners (e.g., Weed and Feed, Puttin' on the Ritz, Festival del Día de Muertos, Electric Light Parade, etc.).
• Identify opportunities to demonstrate value and community impact and represent campus as needed.
• Generate campus media directory highlighting faculty expertise to provide to news media.
• Other Duties As Assigned

Qualifications

Minimum Requirements

• Collaborative, proactive, team-based attitude.
• Attention to detail and motivation to learn.
• Excellent verbal and written communication skills.
• Basic photography and/or videography skills
• Flexible schedule to be available for at least 10 hours but no more than 20 hours a week, often outside standard business hours
• Ability to meet deadlines and to anticipate next steps or need
• Reliable

Preferred Knowledge and Skills:

• Current student (full time or part-time)
• Familiarity with key social media tools (e.g., Facebook Business Manager, Instagram, Canva, other publishing apps) and Microsoft Office (e.g., Word, PowerPoint, Excel)
• Pursuing a degree in business, marketing, communications or an interest in social media or reputation management
• Eligible for Work Study

Required Documents

Along with the online application, please attach:

**Document size may not exceed 10 MB.**

Advertised Salary

ADA

Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions. The employee is frequently required to reach with hands and arms and may lift and/or move up to 10 pounds.

University Highlights

Utah State University (USU) was founded in 1888 and is Utah’s land-grant and space-grant university. USU is only one of 137 research institutions in the U.S. classified as R1 “very high research activity” by the Carnegie Classification of Institutions of Higher Education. As one of the two premier research institutions in Utah, USU provides a high-quality education at an affordable price. With its main campus in Logan, the university serves approximately 27,500 students, including 24,255 undergraduates and 3,171 graduate students. USU Online has served students from all 50 states and 55 countries for 25 years.

USU’s statewide system features three residential campuses, 30 total campus locations, and 23 Extension education centers. The university employees 903 full-time faculty members, 124 executive administrators, and 1,649 full-time support staff. USU offers 115 undergraduate majors, as well as 91 master’s and 42 doctoral degrees. Learn more about USU.

A core characteristic of USU is engagement with communities and people in economic development, improvements to quality of life, and human capital. Through the practical application of knowledge, the University and its faculty engage and share expertise with the state, nation, and world, preserving the historical land-grant tradition of partnering with communities to address critical societal issues in the interest of the public good.

The USU main campus is located in beautiful Logan, Utah, a city of about 50,000 situated in a picturesque mountain valley about 80 miles north of Salt Lake City. Outstanding recreational opportunities abound in the nearby mountains and proximate region.

USU is sensitive to the needs of dual career couples and provides a Dual Career Assistance program to support careers for partners who are also seeking employment.

USU endeavors to provide reasonable accommodations to ensure equal access in all aspects of employment to qualified persons with disabilities. To request a reasonable accommodation for a disability, please contact the university’s ADA Coordinator in the Human Resource office at 435-797-0122 or submit a request at hr@usu.edu.

Notice of Non-discrimination

In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:

Executive Director of the Office of Equity discrimination@usu.edu, Old Main Rm. 161, 435-797-1266

Title IX Coordinator Hilary Renshaw, titleix@usu.edu, Old Main Rm. 161, 435-797-1266

For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact:

U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov

U.S. Department of Education, Denver Regional Office, 303-844-5695, OCR.Denver@ed.gov