Director of Marketing

Valcom has an immediate opening for a Director of Marketing. The Director of Marketing oversees our company’s marketing efforts. The position requires working in Roanoke, VA and being responsible for providing guidance to our marketing department. This is accomplished by evaluating and developing marketing strategies, planning, and coordinating marketing efforts. Communicating the marketing plans to those involved and building awareness and positioning for our company’s brand is very important to this role. The Director is also responsible for providing direction and leadership for our Marketing and Product Managers. Finally, the Marketing Director oversees organizing company conferences, trade shows, and major events.

-This position requires a dedicated person who is passionate about the job. Should have excellent verbal and written communication skills.

Job Responsibilities:

· Ensure seamless alignment between marketing output and overall business goals, values, and strategies through close collaboration with sales.

· Play an integral role as a member of the Core Leadership team, offering unique insights and perspectives that drive cross-functional success.

· Establish and execute quality lead generation initiatives that deliver results within target ROI metrics, informed by close partnership with Sales leadership.

· Own the budget for all marketing goals, deftly adapting tactics and tools to deliver results, and overseeing digital marketing and website strategy.

· Cultivate a data-driven mindset across the organization, constantly defining and challenging KPIs and metrics to optimize campaigns across digital and traditional channels.

· Collaborate with senior leadership to develop and deliver consistent messaging across all customer touchpoints, including trade shows, email marketing, social media, and website.

· Champion a culture of teamwork and collaboration within the marketing department, providing ongoing training and development opportunities to build a team of execution-focused marketing professionals.

· Ensure a consistent brand image is communicated through all media, tradeshow marketing, and product.

Education:

Preferred educational background is a bachelor's degree in business, marketing or communications. You will also need to have proven experience in running a marketing team, marketing campaigns, and leading a Product Marketing team.

Valcom offers competitive compensation plus excellent benefits to include: health, life, disability, vision, dental, critical care and accident insurance. Also, a matching 401K, paid time off and tuition reimbursement. EOE

Job Type: Full-time

Pay: $140,000.00 - $160,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Roanoke, VA: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 10 years (Required)

Work Location: In person

Salary : $140,000 - $160,000