Ecommerce Analyst

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.

The Ecommerce Analyst will provide insights to optimize our growing ecommerce business through the analysis of SEO, customer flows, and sales channels like point of sale, online, and social media. Utilizing tools and data sources like Google Analytics, Power BI, SEMrush, and ad accounts. Additionally, this role will coordinate with our warehouse team to acquire product and inventory data, and will be responsible for identifying errors, processing and formatting that data for mass imports, and will work to streamline tasks for a more expedited and efficient workflow to keep our POS stores up-to-date and in sync. The Ecommerce team will rely on you to provide accurate and updated data that will be used to ensure optimal decision-making, discover insights, and identify opportunities at every level.

Primary Job Responsibilities:

• Source valuable data from a wide range of digital measurement systems (GA4, Shopify, Facebook, Google, Snowflake, Klaviyo), for data analysis.
• Implement an automated system for data extraction and analysis to efficiently monitor sales, digital acquisition, and retention across our marketing automation, and ecommerce platforms where relevant.
• Proactively using GA4 to identify what sources of traffic are working in converting on web or other channels and where there are opportunities to improve.
• Develop data-driven insights that enable the organization to optimize and remove friction points along the digital journey.
• Analyze data to discover trends and patterns in how audiences engage with our digital content, our owned social channels, and our website.
• Conduct regular SEO audits with tools such as SEMrush and Hotjar for SEO and SERP improvements and optimization.
• Conduct regular web ad audits to measure campaign performance, identify new opportunities for advertising initiatives, and increased ROAS.

• Verify the accuracy of data, by Identifying errors, inconsistent, and incorrect data.
• Perform mass product and inventory updates.

Qualifications and Skills:

• In-depth experience in Digital Tools: Shopify, Facebook/Instagram, Power BI, Google Ads, Klaviyo, Marketing Cloud.
• Data Analysis Skills: Strong skills in quantitative analysis, including identifying patterns and trends, and the ability to generate actionable insights from large datasets.
• Digital Marketing Expertise: In-depth knowledge of digital marketing strategies, conversion optimization, and traffic sources.
• Audience Engagement Analysis: Experience in analyzing how audiences engage with digital content, social media channels, and websites.
• Storytelling and Presentation Skills: Ability to convert data insights into compelling narratives that drive action and growth.
• Problem-Solving Skills: Ability to proactively identify and address challenges based on data insights.
• Communication Skills: Strong ability to communicate findings and recommendations to both technical and non-technical stakeholders.
• Attention to Detail: Ability to work meticulously with large amounts of data to ensure accuracy.
• Project Management: Ability to manage multiple projects and deliver results on time.
• Customer-Centric Mindset: Ability to understand the customer journey and optimize the digital experience for customers.

Education/Experience Requirements:

• Education: Bachelor’s degree in Statistics, Mathematics, Finance, Computer Science, Marketing, Business or a related field or 4-6 years in digital analytics
• Experience: Web Analytics and Ecommerce/Direct to Consumer business, including 1-3 years analyzing data for Ecommerce
• Strong analytical skills, ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Advanced proficiency in Excel required
• Expertise in website analytics tools (e.g., Google Analytics, SEMrush, Hotjar, Big Query)
• Moderate proficiency in Python or R programming language for data analysis and SQL for data collection and extraction

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000 employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.