What are the responsibilities and job description for the Senior Data Analyst position at Vegamour?
Join one of the world’s fastest-growing clean hair care and wellness brands. VEGAMOUR combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean, 100% vegan formulas proven to help promote Hair Wellness. Our mission is to advocate the use of thoughtfully sourced, organic ingredients and create superior wellness and beauty solutions that help the people who use them and the planet we share. We are firm believers in biodiversity, community, Fair Trade and corporate responsibility.
We are seeking a Sr. Data Analyst, Marketing and Customer to gather, interpret and use complex data to develop actionable steps to guide key business decisions. Reporting into the Director of Analytics, this individual will be involved in solving organizational problems and identifying areas of opportunity by analyzing marketing, e-comm and operational data sets. This person will conduct advanced data analyses in all aspects of the business. This role needs a data-driven, strategic, flexible, curious and creative individual who is great at problem solving and synthesizing quantitative data into actionable insights. This person is expected to thrive in a fast-paced environment with a strong focus on driving results. The right candidate will be excited about meeting aggressive goals and staying on top of a quickly evolving e-commerce landscape.
Responsibilities
- Work closely with our executive leadership team and key stakeholders to gauge, manage and solve the most pressing analytical questions; this role will heavily lean towards marketing data insights in the beginning, and eventually branch out to all teams
- Involved in the management of internal data systems / data warehouse, working closely with the data engineers and architects
- Set up automatic data visualizations to effectively communicate data-driven insights
- Creates systematic and scalable ways of approaching a recurring or complex business problem, establish intuitive reporting methodologies with highly effective and simplistic visualizations
- Support strategic evaluation and planning processes across all business functions (e.g. create marketing attribution model for channel spend and ROI; help determine the best location to open up another production facility)
- Identify core areas of improvement and optimization within each business unit
- Build internal knowledge base of competitive landscape, market penetration, macroeconomic forecasting, growth potential etc. to inform the business direction of the company
- Contribute to the vision and further development of the Data Analytics and Insights practice
- Given a proven track record, this individual has the opportunity to advance quickly into a higher strategic role
Qualifications
- 3-5 years of marketing analytics experience in customer acquisition and engagement; startup and/or DTC e-commerce experience is a plus
- Proficiency in SQL and experience in data ETL in large database systems
- Experience in running advanced analyses in programs like Tableau, Alteryx, Excel
- Experience with open-sourced analytical programming languages (Python, R, etc) preferred
- BS/MS in computer science, mathematics, economics, statistics, engineering or similar program preferred
- Strong communication and project management skills
- Team-player, hard-working, organized, and goal-oriented
- Ability to manage multiple moving pieces and work with different groups of individuals
- Proactive, flexible, approach to managing workload, and ability to take accountability and initiative