GA- Content Writer,Growth Marketing (On-Site)

About Us

Founded in 2004, Vensure Employer Services provides PEO solutions and human resource outsourcing to small and mid-market businesses across the country. Through its subsidiaries, including VensureHR, the company processes more than $19 Billion in payroll and supporting more than 874,770 worksite employees. With services including payroll, medical and voluntary benefits, workers' compensation, risk management and HR administration, Vensure companies support a broad spectrum of industries, allowing small business owners to cost-effectively manage HR functions and turn their attention to growth and profitability initiatives.

Position Summary 

If creating engaging content makes you giddy, we need to talk! Vensure Employer Solutions is seeking a talented and creative Content Writer to join our Growth Marketing team. This role will play a crucial part in supporting Vensure's brands by producing compelling and engaging content that resonates with our target audience.    As a Content Writer - Growth Marketing , you will collaborate closely with cross-functional teams to develop content that drives growth marketing initiatives and effectively communicates our value propositions.

Essential Duties and Responsibilities

• Create high-quality, original content including but not limited to blog posts, eBooks, guides, whitepapers, landing page copy, email sequences, and more, catering to various stages of the marketing funnel.
• Collaborate with the Growth Marketing and Product Marketing teams to understand campaign themes and objectives, contributing to the development of content strategies aligned with business goals.
• Connect with subject matter experts internally and externally to gather insights, validate information, and produce accurate and credible content.
• Develop captivating and persuasive copy that addresses pain points, educates prospects, and promotes the unique features of the company.
• Contribute to growth marketing campaigns focused on themes such as HR, payroll, benefits, compliance, and competitor takedowns, tailoring content to resonate with specific target audiences.
• Research industry trends, competitor activities, and relevant topics to ensure content is up-to-date, relevant, and competitive.
• Optimize content for SEO, adhering to best practices to ensure maximum visibility and organic reach.
• Review and edit content produced by colleagues to maintain consistency, accuracy, and brand voice.
• Stay informed about the latest content marketing trends and continuously seek opportunities to enhance content effectiveness.

Knowledge, Skills, and Abilities

• Exceptional writing skills with the ability to create persuasive and engaging content that resonates with B2B audiences.
• A portfolio showcasing a diverse range of content, including blogs, eBooks, email sequences, landing page copy, and more.
• Knowledge of PEOs (Professional Employer Organizations) and HCM (Human Capital Management) software is a plus.
• Strong understanding of SEO principles and best practices.
• Ability to work independently, manage multiple projects, and meet tight deadlines
• Excellent communication and collaboration skills to work effectively with cross-functional teams and subject matter experts.
• Detail-oriented with a commitment to accuracy and consistency.
• Proficiency in content management systems and marketing tools.

 Education & Experience

• 3-5 years of professional copywriting experience, preferably in a demand generation or growth marketing context.
• Proficiency in content management systems and marketing tools.