Product Manager, NUE Foliar Technology, Marketing

The Product Manager, NUE Foliar Technology will be point-person for all aspects of the assigned products. You will work closely with internal stakeholders to develop & implement product marketing plans, design and lead all go-to-market activities for the product line including customer-facing marketing tactics across distribution partners, retail partners, and growers. This position will work closely with – a) R&D to support the innovation pipeline, product training, b) with Marketing Communications to effectively execute marketing campaigns, c) with Sales team to drive channel & field engagement, d) with Finance to monitor and manage product profitability, e) with all other stakeholder such as regulatory affairs, manufacturing, supply chain etc., to enable 360-degree product overview.

Essential Activities:

• Derive customer insights as a basis for all product management activities.
• Lead new product launch activities and grow legacy brands.
• Develop unique value propositions (UVP) meeting customer needs, at all levels.
• Product life cycle management, with a focus on value pricing, brand laddering, and portfolio optimization.
• 5 Year Forecasting by Product – Top and Bottom line by region by product, based on historical data and future trends. Steer profitability, and market share development.
• Validate operational product forecasts in SIOP / procurement process.
• Quantify market opportunities for allocated product segments, develop business cases for new technologies, conduct NPV analysis, propose product budget investment, assess portfolio gaps, and address market white spaces.
• Educate internal sales and select external partners on product technology and pipeline.
• Collaborate closely with sales leadership and account managers to create integrated marketing and product plans for key customers.
• Design, deploy, and monitor channel marketing programs (seller incentives, rebates, early fill, etc.) for the respective product line to attract new customers, and increase share of wallet with existing customers.
• Collaborate and communicate with technical development and product management teams to gather and utilize the voice of the customer insights in campaigns and product development.
• Together with the R&D team, guide and support the innovation pipeline.
• Provide direction to Technical Development team in supporting the research and trial needs for the product line and commercialize related results Collaborate with Marketing Communications team on marketing material development and effective campaign management.
• Maintain high, professional, and modern brand standards across customer facing materials/assets.
• Define and implement the promotion, placement, and product marketing strategies in existing and new (international) markets.
• Participate in interviews to bring high quality talent on to the Verdesian team.
• Other duties as assigned by manager.

Criteria:

• Entrepreneurial mindset with curiosity and tenacity.
• Ability to build trust, relationships, and influence across a wide variety of stakeholders.
• Strong sense of moral character and a passion for success.
• Possess the critical thinking and organizational skills required in a fast-paced work environment.
• Well-developed written and oral communication skills.
• Ability to be self-directed and appreciate coaching.
• Avid learner both inside and outside the industry.
• Desire to make an impact and challenge the status quo.
• Handles conflict and change comfortably and appropriately.
• Experience developing and activating plans with a track record of successfully meeting deadlines and financial goals.

Verdesian Life Sciences does not discriminate with regards to age, ancestry, color, disability, military or veteran status, national origin, political affiliation, race, religious creed, sex, and sexual orientation.

Experience

• 4 year(s): Minimum experience in sales, marketing, and/or brand management. Minimum education of BA or BS in Marketing, Business, Agronomy or related field. MBA is highly preferred. Ag Experience, specifically in the areas of biofertilizers, biologicals, inoculants, bio stimulants, plant nutrients, and foliar plant treatment is preferred.

Education

• Bachelors or better in Marketing or related field

Behaviors

• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Team Player: Works well as a member of a group
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations

• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
• Self-Starter: Inspired to perform without outside help
• Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business